Facebook marketing weekly review
(August 16th)

facebook-marketing-newsFacebook has made some interesting announcements in the past week, including the changes to News Feed, country level DAU metrics and stats on U.S. users. We have some excellent articles covering all of the above, as well as a piece on the best apps for marketing Facebook Pages and some helpful ‘how to’ guides.

#1 GUIDE: A Glossary of Terms for Facebook Marketers

Author: Mickael Bentz, Business2Community

Why read this article?
Facebook marketing is evolving so quickly that we constantly come across new terms to describe the tools and applications that are available to us. Sometimes it can be hard to keep up – particularly for newbies. This is a handy glossary of terms that we think you will find useful.

>> Get the guide here

#2 Launch of Country Level DAU Metrics Announced

Author: Justin Lafferty, Inside Facebook

Why read this article?
Facebook has announced that it will soon be launching country level daily active user (DAU) and monthly active user (MAU) metrics. The aim is to provide users (and advertisers) with more information about their fan base.

>> Full article here

#3 To Do or Not to Do? – That is the Question.

Author: Scott Ayres, Post Planner

Why read this article?
Thankfully Scott Ayres has the answers right here in this article, with clear and concise guidelines on the Do’s and Don’ts of Facebook Pages.

>> Find out more

#4 Changes to Content Sorting in News Feed

Author: Jon Loomer, Jon Loomer Digital

Why read this article?
Facebook is becoming more transparent in letting users know the changes being made to how content is sorted in the News Feed. This is a good thing, but it did cause many to jump the gun on announcing the end of EdgeRank. Find out what changes have been announced and what they really mean.

>> Read the full article

#5 How to Promote your Page with Facebook Apps

Author: Ben Pickering, Social Media Examiner
Why read this article?
This is a comprehensive review of the best Facebook apps available on the market and how to use them to promote your business Page. Our own apps and free Facebook Page Barometer are included.

>> Essential apps here

#6 Big Brand Engagement – Check out the Winners

Author: Jennifer Wadsworth, Inside Facebook
Why read this article?
This is an interesting analysis of the Facebook activity of the top 50 U.S. retail brands in the first half of 2013. Not all brands experienced an increase in engagement; in fact 50% saw decreased volumes. Find out more about the battle of the brands when it comes to Facebook Page engagement.

>> Full article here

#7 Facebook Tests Page Info Addition to Shared Links?

Author: David Cohen, All Facebook
Why read this article?
It has been reported that Facebook has been testing a new addition to links that are shared on the social network. The addition provides information about the Facebook Page that was the source of the link, and offers the option to Like the Page.

>> See how it looks here

#8 128,000,000 Americans use Facebook Every Day

Author: Kurt Wagner, Mashable.com
Why read this article?
That corresponds to more than 40% of all Americans. That’s a staggering statistic.

>> Get the full story here

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

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Emeric Ernoult

Emeric is the co-founder of AgoraPulse, a Facebook Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 17,000 Facebook Pages across 137 countries.
 
Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin Megastores, FIA and Microsoft.
 
He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.