Facebook marketing weekly review
(August 2nd)

This week’s top content for Facebook marketers is as diverse as it is interesting. We have an in-depth tour of the new Insights Dashboard, a great podcast on the latest Facebook features and how to use them, and some cool ideas on how to use your cover image to generate leads.  It’s all here, we hope you enjoy it.


#1 Infographic: Facebook Performance Data by Industry

Author: Emeric Ernoult AgoraPulse

Why read this article?

Take a look at the performance of Facebook Pages in the month of July, based on 4,871 Pages across 168 industries. It is a handy benchmark to measure your Page’s performance against.  Add your Page to the free AgoraPulse Facebook barometer to include your performance statistics in next month’s results.

<<Take a look


#2 In-Depth Look at New Page Insights for Business

Author: Marie Page Smart Insights

Why read this article?

We love the new Insights Dashboard; it is a virtual goldmine of useful information to help with your Facebook marketing strategy. Marie breaks down the Dashboard, highlights all the best features and gives lots of helpful hints along the way.

<<Take the tour


#3 Hide & Seek – Facebook Seeks Info on Hidden Posts

Author: Justin Lafferty, Inside Facebook

Why read this article?

When a Fan hides a Post in their Timeline it has a negative impact on the Page’s EdgeRank. Facebook has been doing some market research to see what motivates people to hide a Post.

<<Read more here


#4 Podcast: Mari Smith Talks Facebook Marketing

Author: Michael Stelzner, Social Media Examiner

Why read this article?

Mari Smith is the doyenne of Facebook Marketing, in this podcast she gives her assessment of the latest Facebook features and how they can help to market your business more effectively.

<<Listen in here

#5 Hashtags – We’ve Got your Number!

Author: Andrea Vahl, for Social Media Examiner

Why read this article?

We have mentioned clickable hashtags in our last few roundups. They are proving popular with Facebook marketers, but are potentially difficult to use well.  Andrea Vahl has four great tips that we think will help marketers to identify ways to use them effectively.

<<Great tips here


#6 Sharing Trends on a Major Media Company Page

Author: Nick Cicero, Social Fresh

Why read this article?

This is a really interesting piece on the behaviour of Fans on a major media company Facebook Page. The study reveals the type of Posts that got the most engagement. It also reveals the level of correlation between the top Posts and the top news stories of the day.

<<Read all about it


#7 An Interview with Mari Smith, Top Tips & Insights

Author: Lee Odden, Top Rank Blog

Why read this article?

Ever wonder what a great Facebook Page looks like?  We are pretty sure that Mari Smith knows one when she comes across one.  She shares some of her favourite Pages and, as usual, is forthcoming with some great advice for Facebook marketers.

<<Great tips here


#8 Create a Great Cover Image & Generate Leads

Author: Amy Porterfield, AmyPorterfield.com

Why read this article?

We were so happy to see the back of the 20% text rule on Facebook Cover images; but what to do with all that creative freedom now that the restriction has been lifted?  Amy Porterfield has some guidelines.

<<Find out more


Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Emeric Ernoult

Emeric is the co-founder of AgoraPulse, a Facebook Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 17,000 Facebook Pages across 137 countries.
Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin Megastores, FIA and Microsoft.
He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.