The Agora [Weekly] Pulse – All you need to know about facebook marketing this week (March 22)

Last week we covered some of the few changes that occurred with facebook and we are happy to report that this week was just as busy.

This week we are focusing on a few areas including facebook metrics (a subject close to our heart) the 6 you should be measuring. Ad metrics the one’s you measure and those you should. Facebook has loosened page banner design rules and we will see a new ranked comments feature coming soon.

#1 The facebook ads metrics that really matter. Understand what all those figures mean? Click through rate, reach, CPC, CPM and the list goes on! We teamed up with Jon Loomer to bring you this article on looking at the metrics you probably measure but one you definitely should. Check the article here.

#2 The 6 metrics you should focus on for your Facebook page. Our very own CEO (Emeric) wrote a post for Social Media Examiner which covers the 6 metrics every facebook marketer should be measuring. You will see the great response at the end of the post and the discussion it started!

#3 Mistakes you should not make when marketing your Facebook page. Mike from PostRocket wrote a great post on Monday that covers 6 inexcusable mistakes that facebook marketers make. Read more here

#4 Do you ever wonder if your facebook post will go VIRAL? (the magic words everyone uses) Well a recent study shows that if it hasn’t happened in 3 hours, it won’t. Read the full story.

#5 Change in Facebook rules for cover photos. Do you ever check them? Well this week we spotted that facebook had loosened it’s rules around cover images read more here

#6 10 tips for a Facebook Marketing expert we like a lot. Mari Smith – recognize the name? Well she wants to give you access to her 10 facebook marketing Do’s & Don’ts tips all you need to do is complete her survey here and you may also win an autographed book too!

Thank you facebook for always keeping us on our toes and giving us this awesome channel to market our businesses!

Emeric Ernoult

Emeric is the co-founder of AgoraPulse, a Facebook Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 17,000 Facebook Pages across 137 countries.
 
Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin Megastores, FIA and Microsoft.
 
He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.