For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York.
This famous figure of 16% has been repeated again and again on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators.
But the reality is quite different!
Your posts don’t reach exactly 16% of your fans, but most likely a little more or a little less — sometimes a lot more or a lot less!
The big announcement this week was the addition of clickable hashtags to Facebook. The addition has been expected for some time now, as Facebook attempts to move into the real time content broadcasting space. Facebook users will now be able to join conversations about popular events, people and topics.
This week we concentrate on the All Facebook Marketing Conference in San Francisco. We have seen some really great presentations, jam-packed full of amazing Facebook marketing information, tips and insights. We can’t wait to share it with you!
This week we delve into the world of Facebook contests, we find out more about Facebook Insights, including some top metrics that you should look at and we learn how to customize conversion tracking on Post ads. As summer gets underway we also felt it would be timely to provide Facebook marketing tips for hotels. Enjoy!
Among Facebook application vendors, there is a little tug of war: some claim that not requiring your participants to authorize a Facebook application is a must and the only way to go, others tell you that this is the other way around. At the end of the day, community managers who have to choose a system for their next Facebook campaign are left wondering what option really is best for them.
As we get a lot of questions on this very issue, we wanted to give you a real answer, one backed with facts and figures and statistics you can rely on. So we have digged into our app data for thousands of apps and campaigns and here are our findings. You can’t get more transparent than that!
This week we concentrate on Facebook Offers – now available on Android and still costing too much. We get the inside scoop on Facebook Insights and take a look at the effects of the bug in Viral Reach statistics. We also have some great practical advice for all Facebook Marketers.
Reach efficiency, which is a channel’s efficiency in reaching new users, affects spend, impressions generated and more. While some businesses may be focused on how they can increase their base, the follower number isn’t the only to pay attention to.
This is a week of best and worst. We see the best Facebook marketing blogs ever written. We also look at the B2B sector and find out how small business owners can measure ROI on a Facebook campaign. It’s all here; enjoy it and if you have any comments don’t forget to share!
This week as Facebook continues to concentrate on making money, we try to save you some; with tips on promoting offers, advice on what makes the perfect Post and pitfalls to avoid when you are marketing your business on Facebook. We also look at the value of having a Facebook Page, and how to communicate that value to potential clients.
Likes are nice, dollars are better. Likes are nice, dollars are better. That is the mantra for our team when evaluating Facebook campaigns.
It’s easy to get caught up in the glamour of accumulating Facebook likes, but they are a terrible indicator of social media marketing success. An unengaged audience of thousands is worthless compared to a smaller army of loyal advocates.