Facebook marketing weekly review (October 18th)

facebook-marketing-newsLearn more about some exciting new features, including larger link images and a new follow button that Facebook is testing. Get some expert advice on how to run a timeline contest, and discover how B2B email lists convert using Facebook’s custom audiences. We also go back to basics with a six step guide on how to start marketing your business on Facebook. Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

#1 How to Run a Contest on a Facebook Page Timeline

Author: Emeric Ernoult AgoraPulse

Why read this article?

Since Facebook changed the rules about running promotions, Timeline contests have been acknowledged as a great way to increase engagement on your Page. Certain rules do still apply, find out what they are and get some expert tips on how to get the most out of your Timeline contest.

What’s the PULSE on This?

  • Know the rules, be clear on how you can, and cannot, ask fans to enter your timeline contest. Like and share contests are still not permitted. Sharing content cannot be a condition of entry.
  • You must include the official rules of the contest in the post and release Facebook from liability. This can be done in a number of ways; a link to a PDF in Dropbox.com, a note on your Page or a link to a page on your website.
  • Timeline contests are great for building engagement. Have fun with them. Ask users to enter by posting a photo in the comments on your post, and then select a winner based on which entry has the most likes.
  • It can be difficult to manage cheating, so watch out for it and deal with it quickly and effectively once you have identified it. Considering the value of your prize may help to reduce the incidence of cheating.
  • Picking a winner from numerous entries can be tricky. Refer to our previous Facebook Marketing article for some great free tools to help you manage timeline contests, including tools to help pick a winner.

>>Read the full article

 

#2 Facebook is Testing a New Follow Button on Pages

Author: Emil Protalinski The Next Web

Why read this article?

Facebook has taken another leaf out of the Twitter playbook and is now testing a new ‘follow’ button on Pages. The Follow button appears alongside the Like button. Could Facebook be considering allowing Fans to differentiate between ‘I like this Page’ and ‘I want to receive updates in my NewsFeed about this Page’? How would a change like this affect your Facebook marketing strategy?

What’s the PULSE on This?

  • The new features that Facebook has been testing will keep page admins on their toes. The new follow button is another opportunity to ask fans to engage with your Page.
  • It will be important to monitor how Facebook would apply this feature to existing likes
  • The follow button may have a different algorithm applied to it; meaning content would appear differently in follower’s newsfeeds.
  • The review button has excellent potential as a Facebook marketing tool if used in the right way

>>Read the full article

 

#3 Will Larger Link Images Increase Fan Engagement?

Author: Jacki Van Meter, RootandBranchMarketing.com

Why read this article?

Facebook has recently rolled out larger images on links that are shared on the social network. This will make your link-share posts and updates look even more appealing to your Fans. The goal with this is to increase click-through rates on links, as larger images have been proven to be more engaging.

What’s the PULSE on This?

  • 1200 x 627 is the ideal image size
  • 560 x 292 is the ideal image size for mobile news feeds
  • Use high quality images on your Page
  • The images themselves are linked – getting fans to your content even faster

>>Read the full article

 

#4 Do B2B Emails Work for Custom Audiences?

Author: Dennis Yu, for InsideFacebook.com

Why read this article?

In a nutshell, yes they do. However B2B marketers using custom audiences to match their email lists to Facebook will typically see an average match rate of 20-30%. The reason this is so much lower than the average match rate of B2C emails is that users typically don’t associate their work email with their Facebook account.

What’s the PULSE on This?

  • List health is critical. Keep your list clean and up to date.
  • Don’t pay for a B2B list.
  • Conversion rates will still depend in posting high quality content that is both useful and engaging.

>>Read the full article

 

#5 Facebook for Business, A Beginner’s Guide

Author: Sonja Hegman, for InsideFacebook.com

Why read this article?

A lot of our content is aimed at intermediate to advanced Facebook marketers but it is no harm to remember that at some point we all had to sit down and create our first Facebook business Page. This is a simple 6 step guide on how to create a Facebook page for your business.

What’s the PULSE on This?

  • It is possible to find customers on Facebook but to do so you need a plan. Decide why you want to be on Facebook and what the goal of your Page is.
  • Develop a posting strategy based on your goals. Decide on the type of content that you want to post and how often you are going to post. 2 – 6 times per day works for many of our clients but it depends on the type of Page and the type of fans that you have.
  • Use targeted advertising to get your message out.
  • Be sociable. There is a reason Facebook is the world’s largest social network. Don’t over- sell to your fans, ask questions, be engaging, and give your fans useful information.
  • Make your content sharable.

>>Read the full article

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard Beeson

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.