Facebook marketing weekly review (January 17th)

Posted on January 17, 2014 by

FacebookNews300x300-2We have some really top-drawer content to share with you this week, including a study conducted by Jon Loomer that showed organic reach stats were under reported, important insight into what not to do when advertising on Facebook and some useful hints on how to generate fan engagement.

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

 

#1 Uncover Some Great Facebook Contest Ideas

Author: Emeric Ernoult AgoraPulse

Why read this article?

As a Facebook marketer, it is likely that you have some contests planned for your Page in 2014. In order to generate engagement and animation on your Facebook page, choosing the right contest app is vital. Here is some information on the type of contest app that you can use, and how it can help you to achieve your goals. We hope this will inspire you to get creative with your contests in 2014.

What’s the PULSE on This?

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  • Do you want to generate awareness for a new brand or product? Then a sweepstakes is for you. It is a great way to introduce a new product, but be warned, it’s not a sustainable long-term strategy.
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  • Instant win contests are a fan favourite, as fans crave instant gratification. Give your fans what they want, and they will love you for it!
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  • Photo contests will foster community engagement if your fans know your product or service really well.
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  • Running a quiz is a smart choice if you have a B2B Page. This is a great way to nurture your loyal fans.
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  • Personality tests are a fun way to interact with fans and increase your engagement levels. They are particularly suitable if you have a wide range of products.

 >>Read the full article

 

#2 PODCAST: Facebook Marketing & Your Website

Author: Michael Stelzner, Social Media Examiner

Why read this article?

Getting the most out of your Facebook marketing efforts means that you need to integrate them into all of your on-line channels. Most businesses with a Facebook Page will also have a company website. Find out how to make the most of your Facebook marketing efforts on your website.

 What’s the PULSE on This?

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  • Enhancing link images when you share your website content is important. If you want your content to look good in the newsfeed upload images 1200px wide x 627px high to your website.
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  • Facebook’s debugger tool and the WordPress plugin WP Open Graph keep your shared content on Facebook up to date.
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  • It is always important to remember the basics. Include a Facebook share button on your website to encourage your readers to share your content across Facebook.
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  • Use Google Analytics to see the traffic that is generated from your social channels.
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  • Install a LIKE box on your website so that people can LIKE your content easily.

>>Read the full article

 

#3 Charm Your Way to Facebook Fan Interaction

Author: Aaron Lee, for Post Planner

Why read this article?

What makes a Facebook Page stand out from the crowd and entice you to interact with their content? Think of the number of Pages you have ‘Liked’; how many of those Pages do you regularly interact with?  Aaron takes us through 5 charismatic ways to get Facebook fans to interact with your Page.

What’s the PULSE on This?

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  • Having a brand personality is essential if you want fans to engage with your business on Facebook.
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  • Have fun and inject humor and personality into your posts. Pinterest is a great resource for humor, inspiration and quotes.
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  • Facts tell but stories sell, so share your stories.
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  • Timeline contests are easy to run and they will definitely engage your community.

>>Read the full article

 

#4 Experiment Shows Organic Reach Under-reported

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

There has been much debate about and countless column inches devoted to the signalled decline in organic reach. Is organic reach an accurate metric and just how important is it as a measurement of our success?

What’s the PULSE on This?

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  • Reach is an overvalued metric and Jon’s controlled test will show you why
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  • The test shows that Facebook has been under-reporting organic reach, but only when posts have been promoted.
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  • Total reach, which is the figure most marketers focus on – remains accurate.
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  • In conclusion, Jon says that you need to focus on your business goals and NOT reach. We agree.

>>Read the full article

 

#5 Avoid This Expensive Facebook Advertising Mistake

Author: Alex Houg, for Inside Facebook 

Why read this article?

Now that Facebook is more or less a ‘pay to play’ model when it comes to fans seeing our content, it is important to drive value from advertising spend. Find out how what seems like a reasonable return on investment in terms of advertising metrics, is unlikely to drive actual return on investment when it comes to making the till ring.

What’s the PULSE on This? 

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  • 6 cent per fan may sound appealing but not when you are attracting low quality fans. Low quality fans use up your advertising budget. Use your budget to attract fans that are likely to buy from you, by using precise targeting.
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  • If you want to attract high quality fans, Alex recommends you use Page post ads because these fans will like you for the great content you are sharing.
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  • Always focus on engagement and conversion campaigns which will be tied to your fan acquisition.
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  • If you want to drive revenue, you have to focus on engagement and conversion in combination with one another.

>>Read the full article

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.