You're probably heard that Facebook reach is down. And it's true, to a degree. The latest salvo of updates Facebook made to its ranking algorithms certainly had an effect on more than a few industries. And there are a few more reasons, too. But, even if reach was improving, you'd still have work to do, because the more organic reach you have, the more you're read, the more you're interacted with and the more you're bought from. No one wants to invest time managing a Facebook page just to realize that…
Rivka is a social media specialist, speaker, and writer. She loves building authentic relationships online and offline and teaching small businesses and entrepreneurs how to get results on social media. Based in West Michigan, she loves all four seasons, running, drinking tea, and reading.
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