Say goodbye to the "King of Engagement." Social analytics and reporting firm Locowise recently revealed that Instagram engagement continues to trend downward. How can brands beat this trend? Here are five strategies to get your team started. 1. Be Interactive Interacting with your following is a must. The most effective way is to like a person’s pictures and videos. When you take this simple action, the user will receive a notification. In most cases, they will look at your profile. And if something interests them, they will return the favor with…
Lisa Kalner Williams is the Lead Social Media Strategist for Sierra Tierra Marketing and the Content Marketing Director for Agorapulse. You might see her speaking across the country on how to better market using Instagram.
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