Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results. In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. Why Facebook Audience Insights Matters The greatest thing about Facebook advertising is the ability to…
Lisa Kalner Williams is the Lead Social Media Strategist for Sierra Tierra Marketing and the Content Marketing Director for Agorapulse. You might see her speaking across the country on how to better market using Instagram.
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