Written by Richard Beeson

August 9, 2013 at 4:30 pm

Facebook marketing weekly review (August 9th)

facebook-marketing-newsThis really was a bumper week for top notch Facebook marketing articles. Topics covered include developing a strategy, a guide to best practice, and a comprehensive process for building Likes. The information is relevant to both new and experienced Facebook marketers. Keep your finger on the Pulse with this week’s roundup….


#1 The Perfect Process to Increase Facebook Likes

Author: Jon Loomer, Jon Loomer Digital

Why read this article?
This is more than tips & tricks folks; it’s a really valuable and comprehensive process on how to get qualified ‘Likes’ for your Facebook Page. Jon not only outlines the seven step process, he also details the ‘how to’ on each of the steps. Great stuff!

>> More info here

#2 How to Implement a Marketing Strategy for your Page

Author: Andrea Vahl, AndreaVahl.com

Why read this article?
Having a Facebook Page for your business can be a useful way of communicating with your customers, and an effective way of targeting new customers. A Facebook Page without a strategy is a potential waste of time and resources. Here’s how to implement an effective strategy for your business Page.

>> Follow the steps

#3 Great Scott! – EdgeRank Lives.

Author: Scott Ayres, Post Planner

Why read this article?
Facebook announced a change to their News Feed algorithm this week. The algorithm was adjusted to allow popular older Posts appear in the News Feed ahead of less popular but more recent Posts. This led to some marketers proclaiming that EdgeRank was dead, however Scott Ayers, EdgeRank aficionado, sets the record straight.

>> Read all about it

#4 Opportunity Knocks with the News Feed Re-Design

Author: Jay Hawkinson, for Inside Facebook

Why read this article?
Facebook is slowly rolling out a re-designed News Feed that will be standardized across desktop, tablet and mobile devices. What does the new design mean for business Pages and are there opportunities to be taken advantage of?

>> Find out here

#5 Best Practice = Best Results – Check it Out

Author: Scott Ayres, Post Planner

Why read this article?
This is a really good article for newbies to Facebook marketing. It goes through 13 best practices for your Page. If you stick to them you will get great results.
We suggest that you consider implementing these best practices along with the marketing strategy covered by Andrea Vahl and the Like building process described by Jon Loomer, already highlighted in this week’s Pulse.

>> 13 tips here

#6 US English Graph Search Rollout Complete

Author: Justin Lafferty, Inside Facebook

Why read this article?
Facebook announced that Graph Search is now available for all US English users. The announcement came with a timely reminder to users to check their privacy settings.

>> Full article here

#7 Facebook Tests Photo Tagging Prompt in News Feed

Author: Justin Lafferty, Inside Facebook
Why read this article?
Facebook are testing a new feature that would allow photo tagging directly from the News Feed. When a friend posts a photo of themselves, users see a prompt over the photo in their News Feed asking if they’d like to add a tag.

>> See how it looks here

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard Beeson

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.

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