The Agora [Weekly] Pulse – All you need to know about Facebook marketing this week (July 26th)

Posted on July 26, 2013 by

facebook-marketing-newsThis week we discovered some real gems to help you with your Facebook Marketing efforts, including a detailed review of some great contest apps, really useful tips on how to get more comments on your Posts and instructions on how to control the placement of your Facebook ads. That’s not all folks… there are more great articles referenced below.




#1 The New Facebook Insights: What’s New, What’s Awesome and What Sucks

Author: Jon Loomer

Why read this article?

The new Facebook page insights seems to be rolling out for everyone this week, have you checked them already? You should! And if you want a sneak peak about the new stuff you’ll have access to, why it’s better and what’s still missing, you HAVE to read this article from Jon.

<<Learn more about the pros and cons of the new page insights


#2 How to Choose the Best Contest App for Your Page

Author: Emeric Ernoult AgoraPulse

Why read this article?

Any good marketer knows that Facebook contests work really well. There are loads of options when it comes to the type of contest you can run.  One of the cornerstones of any great contest is choosing the right app. This is a really great article on how to choose the right contest app for your Page – definitely worth bookmarking for future reference.

<<Check out the winners


#3 Seven Stats on What to Post for Engagement

Author: Belle Beth Cooper, Bufferapp

Why read this article?

Okay, we all know photos get better engagement than any other type of Post, but what type of photo works best? Likewise short Posts perform better than long Posts, but how short is too short? It’s a minefield out there! Work towards better engagement with these great stats to guide you along the way.

<<Get the numbers here


#4 How to Use Graph Search to Improve Your Marketing

Author: Christian Karasiewicz, Social Media Examiner

Why read this article?

Graph Search is currently being rolled out and we believe it has great potential. How can you leverage the functionality of Graph Search to identify opportunities for your Facebook marketing campaign? The possibilities seem endless…

<<17 amazing tips here


#5 Hashtags Have Not Increased Brand Engagement

Author: David Cohen, All Facebook

Why read this article?

As we saw last week, most of the top 100 brands have adopted clickable hashtags as part of their Facebook Marketing strategy. Research highlighted in this article suggests that the inclusion of hashtags in big brand Posts is not helping to increase engagement.

<<Why is this?


#6 Want More Comments on your Posts? Here’s How…

Author: Scott Ayres, Post Planner

Why read this article?

Comments on Page Posts can significantly help EdgeRank, but they do require more time and effort from Fans. Scott Ayres provides some great tips on how to get your Fans to move past Liking and Sharing and start posting Comments on your Facebook Page.

<<Great tips here


#7 Facebook Tests Notification Option for Page Fans

Author: David Cohen, All Facebook

Why read this article?

Getting updates into Fans’ Timelines has long frustrated Page Admins. To try to appease the vocal backlash, Facebook has been testing a ‘get notifications’ pop-up when a Fan Likes a Page. By selecting this option Fans are telling Facebook that they want to see updates from this Page in their Timeline.

<<Find out more

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.   Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft.   He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.