Facebook marketing weekly review (October 11th)

Posted on October 11, 2013 by

facebook-marketing-news

This week Facebook launched the new objectives-based ad creation interface. What does this mean for your Facebook marketing strategy? The app vs. timeline debate continues, and we were delighted to read Scott Ayres’ objective opinion on which to use and when. Great stuff Scott – a balanced piece for sure. Delve into the latest Facebook marketing research, and then find out how to run a totally awesome Fan vote contest.

 

#1 Objective Opinion: Timeline Contest or 3rd Party App?

Author: Scott Ayres, Post Planner

Why read this article?

Many 3rd party app developers, including AgoraPulse, have given their opinions on the pros and cons of running timeline contests, compared to using a 3rd party app.  The truth is both have their advantages depending on your goals. Here Scott Ayres offers his objective opinion on when to use a timeline contest and when to use a 3rd party app.

What’s the PULSE on This?

    o
  • Ok so you could argue that as app developers we would recommend you use apps. This is true but there are a few things to think about before you decide.
  • o

  • Timeline contests are great if you want a fast and easy way to engage your community, increase your reach and connect with your fan-base, plus they are really simple.
  • o

  • Timeline contests do make it more difficult to contact winners, guarantee new fans, publish rules and let’s be honest here, you’re not going to build a valuable database of leads
  • o

  • Using apps like Agorapulse will help your brand look professional, attract new fans, notify winners privately, build a list and some (like ours) give you valuable analytics
  • o

  • Yes apps cost money, but what are your objectives? Do you want to attract new fans and generate that list? These are all important things to consider before you choose
  • o

  • If you want to have a combination of all of these objectives perhaps you should integrate both strategies in your Facebook marketing plan

>>Read the full article

 

 #2 What The New Ad Creation Interface Means For You

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Facebook has changed their ad creation tools to an objectives based flow in both the self-serve model and in Power Editor. What exactly are the changes that Facebook has made, and what do they mean for you?

What’s the PULSE on This?

    o
  • Instead of giving you various ad and sponsored story types, you can now choose from 9 ad objectives
  • o

  • Once you have selected your objective you will be presented with ad options
  • o

  • Domain sponsored stories and conversion specs are missing in the new objectives based Power Editor.
  • o

  • You can still access the old ad unit in Power Editor, so you can still maintain control of your ads.

>>Read the full article

 

#3 6 Simple Steps to a Successful Fan Vote Campaign

Author: Emeric Ernoult AgoraPulse

Why read this article?

Fans want to engage with you and your brand, that’s why people are on Facebook in the first place – to offer opinions, and to share stories and ideas – to connect! These are the reasons that fan vote competitions work so well, so long as you follow these simple rules.

What’s the PULSE on This?

    o
  • It doesn’t matter what business you are in, fans love to give you their opinion.
  • o

  • If you have a new product, design or service, voting campaigns give you the ability to get feedback and engage your community
  • o

  • Sharing is an absolute requirement for campaign success! All our apps include this feature
  • o

  • Choose the right prize. If you are selling a beauty product, don’t give an iPad as the prize. Keep it relevant
  • o

  • What do you want your contestants to do? Make sure you tell them with clear calls to action. CLICK HERE
  • o

  • Never underestimate the power of mobile and always make sure you provide a mobile friendly URL. Over 70% of active Facebook users access their feed via mobile

>>Read the full article

 

#4 3 Tips to see Your Login Conversion Rates Skyrocket

Author: David Cohen, All Facebook

Why read this article?

Facebook recently offered developers 3 tips on how to push their login conversion rates for apps above 70%. It’s great to get feedback directly from Facebook – find out more so that you can apply the tips to your Facebook Page apps.

What’s the PULSE on This?

    o
  • If you want to get a higher conversion rate via an app on Facebook, only ask for the permissions that you need, for example: Friends lists or email addresses
  • o

  • Be up front and highlight the benefits of users using Facebook to login – for example “login so you can compete with your friends online”
  • o

  • Only ever ask for permission to publish to a user’s Facebook Page when that user is  ready to share your app – give them the opportunity to share instead of making it look like a requirement

>>Read the full article 

 

#5 A 4 Step Review for Your Facebook Page

Author: Rebecca Her, SocialMediaToday.com

Why read this article?

It is important to review your Facebook Page every so often and to look at it with a fresh pair of eyes. Is there some piece of information about your business that you have missed? Is your cover photo out of date? Are you putting your best foot forward, so to speak?

What’s the PULSE on This?

    o
  • Businesses are changing and evolving all the time. As these changes take place make sure you keep your ABOUT US section updated. Moved location, added new services, changed your number? – all really small but essential updates
  • o

  • What are your most important tabs and what actions are you looking for from your fans? Make sure you put them in pride of place at the top of your tab list. One last point, when you are sharing links to your tabs use a mobile friendly URL
  • o

  • Use a high quality and engaging cover photo and include information about your product/service and clear calls to action
  • o

  • Always optimize your images sizes. Here’s a cool cheat sheet that will help

>>Read the full article

 

#6 Facebook Marketing Research: 5 Key Findings

Author: Patricia Redsicker, for Social Media Examiner

Why read this article?

A lot of interesting and valuable research on Facebook marketing has been published recently. This article uncovers some of the most thought-provoking Facebook marketing facts including the true value of promoted posts, if hashtags make a difference and the importance of mobile.

What’s the PULSE on This?

    o
  • It comes to no surprise to us that the majority of Facebook users (over 78% in the US) are accessing Facebook via mobile
  • o

  • If you want to optimize your posts for mobile, pin your best content to the top
  • o

  • Use photos, photos, photos – fans love them and will engage with your images
  • o

  • We all know that paid ads increase your reach, but think about your goals. If you want to raise brand awareness and keep your content in the feeds of fans by all means promote your posts. If you are looking for click through actions it’s a good idea to target your audience, and to be specific about your goals. We recommend that you use Power Editor to manage your campaigns.

>>Read the full article

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.