Facebook marketing weekly review (April 11th 2014)

Posted on April 11, 2014 by

FacebookNews300x300-2We have a spring in our step this week at Agorapulse; it’s probably due to the super Facebook marketing content that we have found for this week’s Pulse! Jump right in to find out about our experiment on how post frequency affects reach, then dive into some great advice on how to make sure your fans see all your posts. Delve into the exciting new changes to Facebook Lookalike Audiences and top it all off by finding out how to increase engagement on your Page.  Enjoy.
Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

 #1 Does Post Frequency Affect Page Performance?

Author: Emeric Ernoult AgoraPulse

Why read this article?

This article uses the example of a Page that has been inactive for several months. What will happen when a post is published after a gap of several months? Does the sporadic nature of the status updates affect the Page’s ability to reach fans? Is leaving the Page inactive hurting its EdgeRank score and damaging its performance over time?

What’s the PULSE on This?

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  • Emeric ran a really valuable test on a passion Page that he has. The result has proven that post reach can remain unaffected even if a Page has not been updated for a time.
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  • The test also underlined the importance of rock solid content that generates engagement, this is the vital ingredient to making sure that your post will get good reach
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  • You may be tempted to post many updates every day, but think about your resources to create hot content. Quality content will always win over quantity content.

>>Read the full article

 

#2 How To Guarantee Your Fans See All Your Posts

Author: Scott Ayres, Post Planner

Why read this article?

So how do you make sure that your fans see all of your posts?  The first is easy – advertise. It is reasonable to expect that businesses will pay to market themselves to their existing and potential customers. This is where Facebook advertising comes into play. But what if you have a hobby Page or a not-for-profit Page with no advertising budget?  We can answer this question in two words for you – “get notifications”. Find out more…..

What’s the PULSE on This?

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  • Times have changed and Facebook is a crowded place where it is becoming harder for your content to be seen by fans.
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  • If you really want your fans to see your content you must be prepared to pay for the privilege. It is unreasonable to expect free advertising and Facebook ads are an extremely targeted and effective way to reach fans
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  • Brands and non-profits with limited budgets should ask fans to turn on notifications so they don’t miss updates. If you are sharing great content your fans won’t mind this extra step at all.
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  • If you do ask your fans to turn on notifications, it is important to think about the number of times you post a day – too many notifications could compel them to switch off.

>>Read the full article

 

#3 VIDEO: What Are The New Lookalike Audiences?

Author: Jon Loomer, Jon Loomer Digital

 Why read this article?

Find out what has changed with the new Lookalike Audiences on Facebook, how they differ from the old Lookalike Audiences and how this affects Facebook ad targeting? All is revealed by Jon Loomer in his helpful video.

What’s the PULSE on This?

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  • Facebook has revamped Lookalike Audiences and made them more useful for advertisers.
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  • Lookalike Audiences will allow advertisers to target the top 1% (Or 5%) of Facebook users with similar profiles to existing Facebook fans, contacts on their email database or visitors to their website.
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  • Many brands have been using interest lists to target fans. Using lookalike audiences in place of or in conjunction with interest list targeting could be a much better use of your advertising budget.
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  • Page managers can target new fans based on similarity to their current fan base.
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  • Advertisers can also target Facebook users with similar profiles to people who have visited their website, this can be taken a step further by targeting users similar to visitors who converted on their website
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  • Users can also create and target a lookalike audience based on defined actions taken within apps.

>>Read the full article

 

 #4 How To Increase Engagement on Your Page

Author: Amy Porterfield, AmyPorterfield.com

Why read this article?

Engagement is vital to the success of your Facebook Page. When engagement increases on your Facebook Page, your posts will appear in fans’ newsfeeds more often, this means that more of your fans and their friends will see your posts.  This is the crux of the relationship between reach and engagement and why engagement is so vital. So what does Facebook classify as engagement and how can you improve it?

What’s the PULSE on This?

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  • Amy’s post confirms that brands must be willing to pay for big results on Facebook.
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  • Content should be crafted to get a reaction by way of a like, comment or share – this is considered engagement. Better engagement equates to more reach for a post
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  • One of Amy’s top tips is to build up engagement and reach with non-promotional content so that when you do promote posts they will do much better in the newsfeed.
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  • If you post questions that spark nostalgia and emotion you are sure to get more post likes.
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  • Many brands ask fans to “like this post”. If you are going to take this step make sure the post is entertaining and worthy of a like
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  • Looking for more link clicks? Use really strong images to get the reaction you are looking for.

>>Read the full article

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool