Facebook marketing weekly review (April 4th 2014)

Posted on April 4, 2014 by

FacebookNews300x300-2Last week the Agorapulse team was at Social Media Marketing World 14 in San Diego. We can’t wait to tell you all about what’s hot and what’s not in the world of Facebook marketing. In the meantime here are some really interesting and useful articles on Facebook reach, tips and tricks on how to effectively promote your posts and some inspiration for your next Facebook contest, and even your next post!

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

#1 Experiment: What % of Fans Really Saw Your Post?

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Most Facebook marketers are obsessed with their reach metrics, but do we measure them correctly? The short answer is NO. This is an altogether worthwhile and interesting experiment that shows a better way to measure reach.  Jon walks us through where to find the data then he shares some of his own post reach data with us and breaks it down into type of post, time of day and organic Vs paid reach.

What’s the PULSE on This?

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  • Reach is not the most important metric to focus on. Actions such as newsletter signups work better when measuring ROI.
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  • It is almost impossible for a post to reach all of your fans. Believe it or not some fans do not access Facebook every day and most are not logged on for hours at a time. In reality your potential reach is a lot smaller than 100%
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  • Jon Loomer talks us through the steps required to find out what percentage of fans saw a post that you could have expected to reach them. The number is a lot higher than you might think!

>>Read the full article

 

 #2 What to Post on Facebook When You Draw a Blank

Author: Shanna Mallon, for Post Planner

Why read this article?

Staring blankly at your Page and wondering what in the world you are going to post next?  We have all had the Facebook equivalent of writer’s block. Here are some inspirational ideas for your next post when you just can’t think of anything.

What’s the PULSE on This?

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  • Subscribe to blogs about your industry or niche. Share inspiring or quirky blog posts and articles. If it caught your interest it is likely that your community may also appreciate the content.
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  • Posting an inspirational quote is never a bad idea, particularly when it comes with a visually stunning graphic, this will help encourage shares.
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  • Share your own articles, news and updates about your business. Your fans are following you for a reason!

>>Read the full article

 

#3 Get the Inside Track on How to Use Promoted Posts

Author: Kim Garst, Kim Garst

Why read this article?

Promoted posts are a great way of getting your content in front of your fans and their friends. An advantage of promoted posts is that they appear in the newsfeed and not in the sidebar when fans are online. Get some great expert advice on how and when to use Facebook promoted posts.

What’s the PULSE on This?

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  • Promoted posts help Page admins to get their updates into fans’ newsfeeds.
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  • Use promoted posts to boost the visibility of posts with a strong call to action such as posts about Facebook contests or invites to a free webinar. These are more likely to appeal to customers who want to buy your product or service
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  • Promoting posts that have the potential to go viral is also a good idea.
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  • Promoting posts can increase likes, shares and comments, which in turn increase social credibility for your brand
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  • Choosing the right time to promote your post is also important.

>>Read the full article

 

#4 Some Recent Examples of Great Facebook Contests

Author: Sébastien Gendreau, AgoraPulse

Why read this article?

We love to inspire our fans and clients with ideas for great Facebook contests. Here are a few recent campaigns that have stood out from the crowd. We hope you like them as much as we do and that they will inspire you for your next Facebook contest.

What’s the PULSE on This?

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  • Offering tickets to an important local match was a great choice of prize by a sports goods company
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  • Partnering with a local business or another brand opens up the possibility of attracting more fans.
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  • Great graphics will draw people in and attract more participants.
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  • A challenging quiz that is targeted at a niche demographic with a particular subject interest – DJ equipment in this instance – will encourage shares and invites. Participants will want to challenge friends who share the same interest.

>>Read the full article

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool