Written by Emeric Ernoult

April 15, 2013 at 12:39 pm

The Agora [Weekly] Pulse – All you need to know about facebook marketing this week (April 15)


What an awesome week we’ve just had. The Agorapulse team were in San Diego for Social Media Marketing World; we made some new friends and got to meet our online friends in person.
Thankfully the world of facebook marketing did not stop turning and as always we have a list of some top facebook marketing posts published this week. If you missed last week’s edition you can read it here.

Facebook are delving further into the minds of consumers using offline data to target ads and they have put limits on event invites. Our friend Jon Loomer shows you how to get round the new changes in promoted posts while Ryan Hanley tells us why he thinks promoted posts are worth it. We all know the importance of being mobile friendly and Jim Belosic shares his 5 tips to make facebook marketing mobile friendly.

#1 facebook advertisers use third party data to reach consumers.

Another new feature for advertisers in the U.S. “partner categories” read how facebook will target consumers based on their offline purchases here

#2 not happy with the promoted posts change?

There were a lot of unhappy marketers with the latest change to promoted posts. Basically you no longer have the option to target “friends only” when you promote a post, but as always Jon Loomer has a way to get over that , here’s all you need to know!

#3 do pictures of cute kids and animals help your facebook page reach?

Ryan Hanley tells us why he thinks promoted posts are worth the money and shares his formula to beating edgerank. Find out more here.

#4 facebook ads, our breakdown, the options and when to use them

The purpose of this post is to outline the Facebook ad options currently available to advertisers. Find out more here.

#5 tips to make your facebook marketing friendly

We all know the importance of being mobile friendly right? If not , here’s a cool list that will help you make your facebook marketing mobile friendly.

#6 facebook make changes that may hurt event planners

Do you use facebook to organise events? You may not be aware of this new change and we don’t think you will “like” it.

So there it is, all you need to know about facebook marketing this week. Did we miss something? Why not let us know, “Like” us on facebook and leave your comments and if you would like to know more about your page reach don’t forget our cool [free] tool

Emeric Ernoult

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.   Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft.   He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.

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