Facebook is a great platform to promote local business; this week’s Pulse will be of real interest to small and local business owners. We have articles that discuss how to attract local fans, how to drive engagement based on your audience, and how you can use Facebook to build an email database. Small business owners will also be interested to learn about Facebook’s plans to add a Buy Now button to the platform. Plus Jon Loomer shares his thoughts on the demise of Like Gating. It’s all in this week’s Pulse – enjoy!
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Author: Ravi Shukle for Agorapulse
Why read this article?
In this series examining some of the best Facebook pages, Ravi explores the success of the Pool Supply World Page. Discover how knowing their audience and posting content that appeals to that audience has helped them achieve significantly better results than their competitors! What’s the PULSE on This?
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Author: Kandice Linwright, Social Media Examiner Why read this article?
Businesses such as restaurants and hair salons depend on customers based in the local community. So how can your Facebook page attract local fans? Kandice shares 10 really smart and actionable ways to do this.
What’s the PULSE on This?
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Author: Jon Loomer, Jon Loomer Digital Why read this article?
So we all know by now that like gating will no longer be possible after November 5. We’ve heard several takes on the subject, and written a blog post of our own discussing the impact of the change. In this article Jon gives his opinion on how the update will affect Facebook advertising. What’s the PULSE on This?
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Author: Jason DeMers, Forbes
Why read this article?
Facebook and Twitter want to get into retail. Both are testing Buy Now buttons to add an e-commerce element to their platforms. This could present a real opportunity for small business owners and shorten the steps in their conversion funnel. Find out more about this interesting new development. What’s the PULSE on This?
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Author: Andrea Vahl, AndreaVahl.com
Why read this article?
Building your email list should be one of the key goals of your Facebook activity. This article is based on Amy Porterfield’s excellent presentation at Social Media Marketing World.
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