There is a major change in Facebook policy that will come into effect in November – find out how it will influence the way you attract new fans. Do you have a team managing your Facebook and Twitter profiles? Find out more about the tool that will your life easier! Struggling to measure ROI? We have found the ultimate guide. Ever wonder how a big brand campaign is put together? Get an inside look in this week’s Pulse.
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Author: Steve Rayson for Social Media Today
Why read this article?
Social media marketing gets complicated when you are managing your presence across multiple platforms like Facebook and Twitter. The problem is compounded if more than one person is involved and tasks need to be assigned and reviewed. Social Media Today evaluated AgoraPulse – the perfect tool to make the process less problematic and more effective!
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Author: Emil Protalinski The Next Web
Why read this article?
Facebook has announced that from 5th November pages can no longer incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps such as contest apps based on whether or not a person has liked a Page.
Forcing users to like a page to enter a sweepstakes, contest or giveaway has been an effective way for Facebook page owners to grow their fan base, but it has a downside. Making the like mandatory and not optional has led to users liking a page for the “reward” and not because they were genuinely interested in the brand. This may have contributed to the decline in organic reach that has been described by so many pages lately.
Looking at the change from a “bottle half full” perspective, we think it will improve the quality of fan base growth in the future. ll
To get the full scoop on the latest news check out the response from our CEO Emeric Ernoult.
Author: Nicholas Grizzell for AgoraPulse
Why read this article?
Social media marketing is a relatively new discipline. Determining its value for stakeholders and top executives can be difficult. What value do you place on establishing trust and building a relationship? The fact is that the ROI from social is measurable. Find out more.
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Author: Vindu Goel, New York Times
Why read this article?
MegaRed is a fish oil capsule, the brand is owned by R.B., a British company that owns big consumer brands like Lysol cleaners and Durex condoms. This fascinating article takes us through the development of their Facebook ad campaign at Facebook’s Madison Avenue offices and finishes with details on the outcomes of the campaign.
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Author: Kia Kokalitcheva, Venture Beat
Why read this article?
Alex Schultz is Facebook’s Vice President of Growth. In a recent seminar he discussed the number of pages and apps that are using gimmicky tactics to attract low quality fans. These actions erode the trust of Facebook users and for this reason Facebook is concentrating on user retention.
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Author: Stacey Roberts, Pro Blogger
With over 1.3 billion active monthly users and vast amounts of content being shared, it is becoming increasingly difficult for page admins to get organic content to appear in Facebook users’ newsfeeds. This week Stacey shares some tips to improve Organic Reach.
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Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool