Facebook marketing weekly review (December 13)

Posted on December 13, 2013 by

facebook-marketing-newsThe big news is still Facebook’s announcement that Page admins can expect a decline in organic reach in 2014. We have found a few useful articles to help you overcome this development, and some interesting opinion on how important the change actually is. Ian Cleary talks us through 9 top-drawer Facebook analytics tools and you are invited to a free webinar on how to start a Facebook advertising campaign.

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

#1 9 Facebook Analytics Tools That Go Beyond Insights

Author: Ian Cleary, Razor Social

Why read this article?

Razor Social has put together a list of 9 Facebook Analytics Tools that provide more in-depth information about your Facebook Page than Facebook Insights. As the NewsFeed becomes more crowded, this information will be invaluable to Facebook Marketers as they put in place their 2014 content strategies.  Find out which Analytics Tool will give you the insights that you require.

What’s the PULSE on This?

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  • Analyzing Facebook insights is useful but using the third party apps that Ian has identified, including Agora Pulse, will give you more advanced metrics and a valuable competitive edge
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  • Achieve better results by analyzing the stats that matter – many of the tools in this list can do that for you

 >>Read the full article

 

#2 How to Maximise Organic Reach for Your Page

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Facebook has announced that Page admins can expect organic reach to drop in 2014, and the news has not gone down well with most Facebook marketers. Jon Loomer remains positive and maintains that Fans who care about our Pages will still see our content. Here he give six great tips for maximising organic reach.

What’s the PULSE on This?

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  • Know when your fans online, increase your organic reach by scheduling your posts when more of your fans are online.
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  • Figure out the optimum posting time and day for your Page and post your most important content then
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  • Posting multiple times a day increases the likelihood of fans seeing content. Keep an eye on your analytics for any negative feedback, this will start to show if you are overdoing it!
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  • Re-share evergreen content and schedule it to go out in other time zones so that you reach a new audience
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  • Post content that inspires comment so that you can benefit from the story bumping feature that Facebook rolled out in August
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  • Finally use the lookalike audience feature in ads to reach people who are more likely to want to see your content

>>Read the full article

 

#3 7 Facebook Marketing Myths Debunked

Author: Ravi Shukle,for Post Planner

Why read this article?

Much of the content and commentary on how to manage a Facebook marketing campaign can seem directly contradictory, and because Facebook is constantly making changes to the platform, what was good advice last month may not be as relevant this month. So how do you separate fact from fiction?

What’s the PULSE on This?

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  • Facebook just announced that there will be more weight given to links in the newsfeed. Share more link posts as part of your 2014 content strategy to get noticed in the newsfeed.
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  • Know the posts your fans crave and create more of that content
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  • Using ads will enhance your hard work and your content will reach a wider audience.
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  • Know the days your fans are most active but don’t leave them hanging in between – think quality and consistency

>>Read the full article

 

#4 How to Nurture Fans & Convert them into Customers

Author: Alex Houg, Alex Houg.com

Why read this article?

This article is a detailed case study on how to build a successful Facebook campaign. Alex provides concrete examples and advice. It is an excellent read for Page admins who want to know how to turn Facebook fans into customers.

What’s the PULSE on This?

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  • If you are promoting posts that require an immediate sign-up you are likely wasting money. These types of posts typically get low engagement – think back to the old days of cold calling!
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  • If you micro-target your audience to a few thousand people you are more likely to get the ROI you desire.
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  • Think about building your audience, engaging that audience and then focus on conversions. Nurture your Facebook community with high quality content that they love. It takes time but by nurturing your fans they will convert 🙂
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  • In an example given by Alex he uses $3 a day to attract and build the fan base, and $3 a day to engage the audience that he has attracted.
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  • Use Page like stories to attract new fans and then move them into the engagement campaign
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  • Post at least 2-3 times a day with non-promotional content

>>Read the full article

 

#5 Why Our Obsession with Reach is all Wrong

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Facebook Marketers have been brewing up a storm over the past few days, since Facebook announced that Page admins should expect a decline in organic reach in 2014. Is reach the most important metric to measure the success of your page? Is the Facebook announcement really worthy of all the fuss?

What’s the PULSE on This?

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  • There’s been a lot of excitement about Facebook reach this week and Jon Loomer reminds us in this post that the way most Facebook marketers use reach as a metric is incorrect.
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  • On average only half of your fans are online every day and if you only post once a day you will only reach a small percentage of that number. Post more frequently and strategically to reach more fans
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  • We see reach as a metric everywhere we look on Facebook and this is why marketers are so obsessed with it. Metrics that really matter include your like posts, shares, link clicks and conversions – focus on these
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  • Analyze your reach over a period of time by looking at your post page level data and you will find that you are reaching more of your fans than you thought

>>Read the full article

 

#6 WEBINAR: Quick-start Guide to Facebook Ads

Host: Andrea Warner for SEO Braintrust.com

Join this free webinar at 2.30PM Eastern Time on Thursday 19th of December.

>>Register Here

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.