Facebook marketing weekly review (February 21st)

Posted on February 21, 2014 by

FacebookNews300x300-2Facebook marketers who are running ad campaigns will really benefit from this week’s Pulse. Discover the metrics that will indicate if your Facebook ads are working and get some expert tips on how to manage an ad campaign on behalf of a client. Find out what factors cause a Facebook post to go viral, and we also have some of our favourite Facebook contests to share with you.

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

#1 Top Tips to Tell if your Facebook Ads are Working

Author: Alex Houg, AlexHoug.com

Why read this article?

Facebook advertising is becoming really sophisticated and we come across lots of great content about how to use all the advanced ad tools and functionality that are available. There is plenty of advice out there about how to set up a Facebook advertising campaign, but once it is set up, how do you know if it is working well?

What’s the PULSE on This?

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  • To measure your ad success wait until you get 10 clicks or until your spend reaches $10. At this point, if you haven’t achieved a minimum CTR of 1% in the newsfeed, you know there is a problem, probably with your creative, your targeting or both.
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  • To properly measure success you will need to split test a minimum of 8 ads per objective, whether that objective is acquisition, engagement or conversion.
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  • You have a good combination where your ratio of total clicks to totals actions is high.
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  • Consider these three things before you pause your ads i) beneficial CTR ii) strong engagement rate iii) good cost per acquisition

>>Read the full article

 

#2 Running an Ad Campaign for a Client? Read this.

Author: Andrea Vahl, AndreaVahl.com

Why read this article?

If you are considering running a Facebook Ad campaign for a client there are some important things to consider, such as how to set up the billing and admin correctly so that everything works easily. Andrea Vahl shares some essential steps to take before you start running Facebook ads for someone else.

What’s the PULSE on This?

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  • Andrea shares three trouble shooting tips to try if you are having difficulty adding a new admin to manage your ads.

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    • Make sure the person you are adding has the Pages they like set to Public
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    • Ask the admin to like the Page
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    • Add the person as a friend
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  • Running ads for clients through their own account has many benefits

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    • You can easily keep track of billing
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    • It ensures they own the data after you are finished working with them
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    • They own the creative, so they can use it at a later date

 >>Read the full article

 

#3 Fan Favourites – Five Successful Facebook Contests

Author: Sébastien Gendreau, AgoraPulse

Why read this article?

Want to know the secrets to the success of a great Facebook fan contest? Here we share five of our favourite Facebook contests and provide our expert insights into why they worked so well.

What’s the PULSE on This?

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  • Photo contests will help you to engage and connect with your fan base. Make sure you choose a good, relevant prize. For example if you are in the automotive industry you could give a camera as the prize for the best shot of a customer with their car.
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  • Running daily sweepstakes increases fan activity and should also result in significant growth in Facebook fan numbers
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  • Nurture your fans by running a quiz over a couple of weeks
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  • Personality tests work really well if you want to test your fans knowledge of your products. Strong visuals are vital for this type of Facebook contest to work well.

>>Read the full article

 

#4 The Secrets of Viral Facebook Posts Explained

Author: Jason How, Jason HJH Social

Why read this article?

We love this in-depth article, sharing the secrets of what makes social content go viral. Jason provides some concrete examples of viral Facebook posts to back up the science. We understand the importance of virality here at AgoraPulse and we really recommend this as a ‘must read’ article for Facebook marketers.

What’s the PULSE on This? 

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  • Try to share status updates that make your audience feel that they are ‘in the know’. This will help your posts do better in viral terms.
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  • Use strong but simple visuals
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  • Connect with your fans in a meaningful way. Arouse their emotions by sharing honest content that they can relate to.
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  • Stories are a great way to engage your community, and to generate a significant response from your fans. Think of the ways in which you can integrate your business stories with your updates.

>>Read the full article

 

#5 Is Interest Targeting on Facebook Passé?

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Is interest targeting dropping in popularity as a way of targeting Facebook ads? Facebook has introduced significant new functionality and a wider range of targeting options to their ads recently; has the emergence of better options made interest targeting less necessary?

What’s the PULSE on This?

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  • Targeting your fans by promoting your content is a good use of advertising budget. They have liked your Page and will be happy to see your content
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  • Use your email list to create a custom audience and target your subscribers who you know already have an interest in your product or service. Go that step further and create a lookalike audience
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  • If you are getting good of traffic from Google then you really need to use the WCA (Website Custom Audiences) feature to target web visitors that are not already fans on Facebook

>>Read the full article

 

#6 NEWS: Facebook Acquires WhatsApp for $16 Billion

Author: Justin Lafferty, Inside Facebook

Why read this article?

This week’s big business news was Facebook’s $16 billion acquisition of WhatsApp. WhatsApp has more than 450 million members and lets users send messages through its service on mobile devices based on different operating systems including Apple’s iOS, Google’s Android, Microsoft’s Windows Phone and BlackBerry ’s software.

>>Read the full article

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.