Facebook marketing weekly review (February 28th)

Posted on February 28, 2014 by

FacebookNews300x300-2Want to learn how to sell on Facebook? Not sure what type of Facebook ads to run? Wondering what the real viral potential of a Facebook contest is? Unsure about how to select the posts you should promote? Looking for inspiration for your Page?

We have the answer to all of these questions in the week’s Pulse; the definitive weekly roundup of the best Facebook marketing content on the web.

Let us know what you think of this week’s Pulse and leave your comments!

 

#1 The True Viral Potential of a Facebook Sweepstakes

Author: Emeric Ernoult AgoraPulse

Why read this article?

Brands are battling for space in their fans’ Facebook newsfeeds and users are increasingly selective about what they will share with their friends.  The viral potential of a Facebook contest has completely changed since the early days of Facebook.  Find out the truth about the viral potential of “share” and “invite” options, and discover how Open Graph frictionless sharing has become a game changer when it comes to the viral potential of a Facebook sweepstakes contest.

What’s the PULSE on This?

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  • We ran a study on the viral potential of “invite” and “share” options on a sweepstakes contest. Of 108,800 participants only 12,885 shared, and these shares received only 1084 referrals, which is a pretty low conversion
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  • What can you do to improve your referral rate? Reward participants who invite friends to the sweepstakes. Make sure they can ask their friends to respond using multiple platforms such as Twitter, email, Instagram etc., and that your Facebook contest app allows you to track and measure responses effectively
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  • Use a contest app that has frictionless sharing so that when your participants complete their entry the activity will be automatically shared on their profile

>>Read the full article

 

#2 What Type of Facebook Post Should You Promote?

Author: Kim Garst, Kim Garst

Why read this article?

Promoting your Facebook posts is essential in order to get your content in front of your fans, to extend your reach and to gain new fans. In practical terms it is too costly for most Facebook marketers to promote all of their posts. Here is some advice on the type of posts that you should promote and which ones aren’t worth the investment.

What’s the PULSE on This?

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  • According to recent research a properly run contest can increase your fan base by up to 34%. Run a like gated contest on your Page and promote the post so you can increase your reach and interaction.
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  • Paying to promote a deal or discount is money well spent, because more of your fans will see your discount or offer
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  • Using ads to promote a free download or free webinar is a great way to increase your subscriber list
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  • If you have a post that did really well organically, you might consider promoting that post to get more reach and engagement
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  • Have you created a video or infographic that has the potential to go viral? Using Facebook Ads is an effective way to target your audience and drive more views or downloads

 >>Read the full article

 

#3 How to Select the Correct Facebook Ad for your Goal

Author: Andrea Vahl, AndreaVahl.com

Why read this article?

Are you running Facebook ads using the Ads Manager tool? Do you know which type of ads to choose for your goals? If you aren’t choosing the right type of ad to match your goal, you may be wasting money.  Find out which type of Facebook ads you should run based on your goals.

What’s the PULSE on This?

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  • If you want to promote content quickly boosting a post can be useful, particularly if you have a small budget.
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  • Custom audiences are a good way to target people who are interested in your product or service already. In general you will achieve a better conversion rate on your posts by using this tool
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  • If you want to sell, convert new subscribers, or promote an event we recommend you check out the great infographic in the article. It breaks down what type of advertising Andrea Vahl recommends.

>>Read the full article


#4 9 Unusual Facebook Pages and Why They’re Great

Author: Aaron Lee, for Post Planner

Why read this article?

Looking at what the competition is doing can be a great way of finding the inspiration to get creative with our marketing efforts. We’ve all heard the old adage “imitation in the sincerest form of flattery”; well here are some examples of really creative Facebook Pages, some with unusual subject matters; find out what makes them great.

What’s the PULSE on This?

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  • Are your posts boring? If you want to start getting some virality it’s time to add real personality to your content. Use great stories and strong images to engage your customers.
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  • Use a mix of humor, giveaways, blogs and promotions to engage with your fans and don’t forget to encourage sharing and liking – simple but effective
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  • Let your fans in – what is it about you that your customers like? It’s time you shared this on your Facebook Page. Building a relationship with your fans so they trust you is going to be the key to success.

>>Read the full article

 

#5 VIDEO: How to Sell on Facebook

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Okay Facebook marketers, this concept may seem alien to some of you but at the end of the day all marketers have been asked the question “… and what was the ROI on that?” We all know that ROI generally means bottom line sales. So how do you sell on Facebook or at least measure ROI from your marketing activity?

What’s the PULSE on This?

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  • Build a highly relevant audience. Attract new fans organically using a like box on your website or in-store signage.
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  • Target your existing customers to like and follow your Page via your email list or website. Use lookalike audiences to attract fans who are similar to your current customers
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  • Earn trust by sharing valuable content every day. Ask yourself how you can help your fans and provide them with information that they will find useful. This will build your credibility and authority.
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  • Collect email addresses by running a Facebook contest, creating an e-book or hosting a webinar
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  • Once you have completed the previous three steps and have built credibility and authority, you can start to sell. Announce a product on Facebook organically with a post, back this up with targeted ads and then use your email database to let your customers and potential customers know about the product.

>>Read the full article

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.