Facebook marketing weekly review (February 7th)

Posted on February 7, 2014 by

FacebookNews300x300-2We are really excited about the articles that we discovered for this week’s Pulse. Discover how to build a relationship with your fans outside Facebook, and be inspired by some really successful Facebook contests. Learn how to target your database with Facebook ads and build new high-value likes, then get some expert tips on how to engage your new audience.

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

#1 5 Great Ways to Gather Emails from Facebook Fans

Author: Aaron Lee, for Post Planner

Why read this article?

Engage with your Fans outside of Facebook by building a relationship with them through email marketing. Building a targeted email list is also a good way to measure the ROI from your Facebook marketing efforts. Here are five great ways to gather email addresses from your Facebook fans.

What’s the PULSE on This?

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  • Including a sign-up app on your Facebook Page is a basic, but essential way to build your subscriber list. Read more about this new feature on Agorapulse
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  • Offering incentives and running contests is a great way to sign-up new fans who are interested in your products and services. Don’t forget to add value to your audience with relevant prizes or giveaways
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  • Running contests on apps that include frictionless sharing (like Agorapulse!) will make it easy for your fans to share your great offers and contests with their friends.
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  • Collaborate with other businesses and cross promote to each other’s fans. Make sure your partner is a good match for your business and relevant to your fan base. If you are a restaurant perhaps you could team up with a local taxi firm?
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  • Include a link to your website in your Facebook updates so that you can attract more subscribers with your great content.

>>Read the full article

 

#2 Be Inspired by these Successful Facebook Contests

Author: Sébastien Gendreau, AgoraPulse

Why read this article?

What makes a successful contest on Facebook? It is the ideal balance between the right contest app, great graphics and the perfect prize for your audience. We have chosen 5 different contests on 5 different Facebook Pages to inspire you.

What’s the PULSE on This?

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  • If you want to attract new fans and new subscribers then run a sweepstakes contest. We share a great example with you in this post
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  • You need to stand out for Facebook fans – make sure you use strong colours in your visuals to grab their attention
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  • Keep your prize relevant to your audience – we can’t stress this enough, you may attract fewer people but they will be higher quality fans
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  • Instant win campaigns are a good idea for daily giveaways and give users that instant gratification they desire
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  • A fan vote contest can be really effective if you want to do some market research and ask fans about a change or a new product

 >>Read the full article

 

#3 How to Target your Database with Facebook Ads?

Author: Andrea Vahl for, V3 Integrated Marketing

Why read this article?

Find out how to leverage your existing email database to help develop targeted Facebook advertising campaigns. It is really easy to do and is now possible using both Facebook Ads Manager and Power Editor. Find out how …
What’s the PULSE on This?

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  • Do you have a large database? How many of your email subscribers are fans of your Facebook Page? By using the custom audience feature you can start recruiting your customers and asking them to join your community on Facebook
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  • Remember to only target a list that you have permission to use
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  • Once you have uploaded your custom audience it’s easy to create a lookalike audience – follow Andrea’s instructions and you’ll be off to a great start in minutes.
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  • Using these features will guarantee you much better conversions for your ad dollars

>>Read the full article

 

#4 Ways to Grab your Facebook Audience’s Attention

Author: Shannon Willoby for Social Media Today

Why read this article?

This article on fan engagement is definitely worth a read. Engagement is a major issue for Facebook marketers, given the recent algorithm changes. We like this article because it has some interesting ideas on how to grab your audience’s attention and keep fans interacting with your Page.

 What’s the PULSE on This?

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  • If your fans are ignoring your Facebook updates, chances are you may be boring them. Try personalising posts by using “you” when addressing your fans. This little change draws people in.
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  • Facebook is an informal place where most of us hang out to socialise and have some fun. Loosening up and communicating using everyday language will help you to connect better with fans. Try using a different tone and see what happens.
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  • Pay attention to the finer details. Make sure that spellings are correct, and links are working. It’s always the small things that stand out!
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  • Keep your updates short, snappy and to the point.
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  • Get creative with your images and spice them up by using tools like Canva or PicMonkey

>>Read the full article

 

#6 VIDEO: Use Ads to Increase Likes on Facebook

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Jon Loomer is an industry leader when it comes to Facebook advertising. This is a really informative video on how to use Facebook advertising to effectively build likes for your Page. It’s highly recommended for Facebook marketers who are looking to build their fan base in this way.

What’s the PULSE on This?

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  • When you attract a relevant audience you attract high quality fans who are more likely to buy from you. Make sure you are specific about your target location and demographics. A local business should target local people
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  • Run Facebook Like gated ads. Write copy and include imagery that will offer value and appeal to your audience. Don’t forget the value part – what are you giving in exchange for that like?
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  • Chances are the people you do business with, network with and communicate with on a daily basis, are on Facebook. Use custom audiences to reach those users and nurture your relationship further via your Facebook Page.
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  • Do you have high website traffic? Writing great content attracts relevant readers. These readers can be targeted on Facebook – ask the question “hey you read my blog, like us on Facebook for more great content …..
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  • Use graph search to build lists of interests that your audience like. Example: ‘Pages liked by people who like Agorapulse’

>>Read the full article

 

 Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.