Announcement! After 6 months of hard work our Twitter Management Tool is available to the public. Twitter was our most requested feature in 2013, the tool is still in beta so let us know what you think – we hope you love it as much as we do!
Working on a Facebook marketing plan? Need to know how much to budget for advertising? Jon Loomer has the answer. Facebook Ads not as effective as you had hoped? Find out how to identify issues thanks to Jason How.
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Author: Richard Beeson for AgoraPulse
Are you finding it frustrating to manage your Twitter profile? Can’t easily see which Tweets have been reviewed and which require action? Want to assign actions to different team members involved in managing your account? We have built a Twitter Management Tool that allows you to do all this with the click of a mouse. Find out more.
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Author: Jon Loomer, Jon Loomer Digital
When you are working on a Facebook marketing plan you need to allocate a budget for advertising, but how much should that be? The answer to that question depends on the goals that you set. In this article Jon Loomer talks though the cost per acquisition you should consider for several types of Facebook Marketing goal.
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Author: Jason How, Jason HJH Social
Why read this article?
Managing Facebook Ads can be difficult. There is lots of advice out there on how to set up an ads campaign but very little on how to effectively manage one. How do you know if it is performing well and what can you do if it is not? This is a really useful article by Jason How on how to manage your ads campaign based on key Ad Reports metrics.
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Author: Cindy King, Social Media Examiner
Why read this article?
Facebook has released an update to Website Custom Audiences that will allow advertisers to further segment visitors to their website. This will prove particularly useful to retailers who will now be able to target visitors who visited specific product pages or product ranges on their site.
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Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool