The Agora [Weekly] Pulse – All you need to know about Facebook marketing this week (June 21)

Posted on June 21, 2013 by

facebook-marketing-newsThis week Facebook has rolled out some new functionality and they have also postponed the rollout of video ads. We like some of the updated features and are really excited about the new look Insights dashboard. What do you think?

#1 Video Ad Rollout Has Been Paused

Author: David Cohen, All Facebook

Why read this article?
Facebook originally planned to launch video ads this month, but this has now been pushed back as they want to release new features simultaneously. These new features may be connected to concerns that users will be put off by too much advertising their News Feeds.

>>See More

#2 Page Post Link Ads Made Customizable

Author: Justin Lafferty, Inside Facebook

Why read this article?
Advertisers have long been complaining about the lack of customization available on this ad unit. Thankfully Facebook rectified this on Monday. Advertisers can now get creative with new and optimized teaser images to accompany their ads.

>>Get creative here

#3 Does Facebook Make Your Business Easier to Run?

Author: David Cohen, All Facebook

Why read this article?
Constant Contact studied small business owners to find out how running a business today compared to running a business five years ago, and if Facebook and Social Media made the job easier or more complicated. What part did Facebook play for the respondents who found the job easier?

>>Find out here

#4 Find Out More About Your Facebook Fans

Author: Jon Loomer, Jon Loomer Digital

Why read this article?
Information is one of the keys to successful marketing. Facebook Graph Search is a really useful and simple way to find out more about your Fans. Put this valuable information to work when creating your next campaign.

>>Get some tips here

#5 Why Your Business Needs Fans – Not Friends

Author: Scott Ayres, Post Planner

Why read this article?
Profiles are for people and Pages are for businesses, this simple fact still causes confusion. Find out what the difference is, and how to convert a Profile to a business Page.

>>Hope you like this

#6 Tips for Facebook Page Admins

Author: Mike Gingerich, Tabsite.com

Why read this article?
Mari Smith is often referred to as ‘the queen of Facebook’. Facebook Page Admins take note – it’s time to learn from Mari!

>>Take a look

#7 Facebook Tests a New Look Insights

Author: Lauren Indvik, Mashable

Why read this article?
Facebook are testing a fresh new look insights. The test dashboard provides better reach and demographic information, and is cleaner and easier to understand.

>>See the new look

#8 Friends Can Insert Images into Comments

Author: Ken Yeung, The Next Web

Why read this article?
Well, some can. The rest of us may have to wait a little while as Facebook rolls this out, first on the web and then on mobile.

>>Take a look

#9 An ‘Outside the Box’ Way to Use Facebook

Author: David Cohen, All Facebook

Why read this article?
We love hearing about new and interesting ways that companies use Facebook. Here Finnegan’s Irish Pub uses Facebook in a really creative way. It’s a virtual velvet rope.

>>Get the full story

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.   Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft.   He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.