Written by Emeric Ernoult

June 7, 2013 at 7:07 pm

The Agora [Weekly] Pulse – All you need to know about Facebook marketing this week (June 7th)

facebook-marketing-newsThis week we concentrate on the All Facebook Marketing Conference in San Francisco. We have seen some really great presentations, jam-packed full of amazing Facebook marketing information, tips and insights. We can’t wait to share it with you!

#1 Why Small Brands Can Succeed on Facebook Too

Author: Justin Lafferty, All Facebook

Why read this article?
Not every business has a million dollar budget for Facebook marketing. In reality, few do. Here are some great tips from Dennis Yu and Lisa Buyer on how to market your brand successfully on Facebook.

>>Take a look

#2 ‘Insight’ into the Most Valuable Metric for Marketers

Author: Guest Writer, All Facebook

Why read this article?
So, what is the most important Facebook Insights metric to measure success? It’s Reach. That’s right – Reach – not Engagement and here’s why…

>>reach your own conclusion here

#3 Where Would You Like To Promote That Post?

Author: David Cohen, All Facebook

Why read this article?
Facebook has introduced more flexible geo-targeting options for Promoted Posts. In the past you had to use geo-targeting on the original Post for this feature to work. Not any more..

>>Find out how

#4 Customize What Appears in Your Newsfeed

Author: Justin Lafferty, All Facebook

Why read this article?
This one is for every Facebook user out there. You can filter what appears in your Newsfeed by creating Lists.

>>Bypass EdgeRank here

#5 Novel Ways to Use Sponsored Stories

Author: Jon Loomer, Jon Loomer Digital

Why read this article?
Did you know that there are more than 11 different types of ‘Story’ you can sponsor on Facebook? That’s a lot of ways to reach your Fans.

>>Get the full story here

#6 How to Lose Friends and Alienate People

Author: Scott Ayres, Post Planner

Why read this article?
It’s funny because it’s true…

>>Tongue firmly in cheek

#7 Reach – The Top 10

Author: Mari Smith, Mari Smith

Why read this article?
Now that we are all agreed Reach is the most important metric to measure success on Facebook – here are some tips on how to improve it.

>>Here’s how

#8 Facebook Gets Most of Social Media Budget

Author: Jonathan Espinosa, Inside Facebook

Why read this article?
Brands are allocating 57% of their social media marketing budget to Facebook. As the largest social networking site this is hardly surprising. In a recent study of 3000 marketers, 41% were ‘uncertain’ of the effectiveness of Facebook. This is surprising, particularly given the amazing tools available for measuring marketing success on Facebook – shameless plug!!

>>Full article here

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Emeric Ernoult

Emeric is the co-founder of Agorapulse, a social media management tool used by more than 11,000 businesses across 180 countries. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA and Microsoft, among others. In his spare time, Emeric loves to kitesurf and fly drones. Check out his Medium blog to hear about his tales in entrepreneurship.  

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