Written by Emeric Ernoult

March 15, 2013 at 2:16 pm

The Agora [Weekly] Pulse – All you need to know about facebook marketing this week (March 15)

Facebook have again dominated blogs and conversations all across the web this week. They are making more than a few changes.

A new newsfeed and a bug on Facebook reach insights have sparked plenty of conversation and debate amongst marketers this week.  To keep you up to date with everything you need to know about facebook marketing we have compiled a list of this week’s top blog posts.

#1 – Is Facebook reach a metric you should care about?

Our friend Jon Loomer featured our response to his blog post on Facebook reach. You are wondering if the Facebook reach metric is one you should pay attention to? Jon has his opinion but ours is worth reading too: Reach is the most important performance metric.

http://www.jonloomer.com/2013/03/06/response-facebook-reach-is-the-most-important-performance-metric/

keep up the good work Jon we love ya!

#2 – Your Facebook reach was down? It was just a bug!

On February 22, Facebook announced that that a bug has affected the display of your reach metrics within the insights of your Facebook page. This bug may have affected your Organic and viral reach. Based on our Facebook Page Performance Barometer, viral reach is the metric that has been affected the most: it is up by 250% on average!

Evolution Facebook Viral Reach March 2013

On average (for 3,000 Facebook Pages), Facebook viral reach has grown by more than 250% between February 21st and March 8.

Wondering if your reach has had a boost recently? Try our Facebook Page Performance Barometer for Free!

#3 – Everything you need to know about the new Facebook Newsfeed

Another great post from Jonloomer.com: everything you need to know about the new newsfeed:

http://www.jonloomer.com/2013/03/07/new-facebook-news-feed/

And if you want to sign-up to the wait list here is the link:
https://www.facebook.com/about/newsfeed

#4 – Obsessed with Likes?

Page admins will be happy to hear that recent facebook changes will now make it easier to get new likes from fans on mobile. Brittany Darwell from insidefacebook illustrates an overview here:

http://www.insidefacebook.com/2013/03/11/facebook-adds-more-prompts-for-users-to-like-pages-on-desktop-mobile/

#5 – Will you unlike my Page?

We hope not! With the new Newsfeed, Facebook makes it harder for users to unlike pages – this is great for pages but users may not be happy. Jonathan Espinosa gives us an over view in his post:

http://www.insidefacebook.com/2013/03/12/facebook-removes-unlike-page-option-in-new-news-feed/

#6 – Want a new job? Be active on Facebook!

LinkedIn is the place for job hunting you would think. A recent study conducted by Moira Burke, a research scientist on Facebook’s Data Science Team, and Robert Kraut of Carnegie Mellon‘s Human-Computer Interaction Institute show that using facebook increases your probability of finding a job by talking to close friends. You can read the whole report here and see how reaching out on facebook might help you find you next job!  http://allfacebook.com/study-facebook-job-hunt_b112877

So that’s it for this week’s facebook marketing news. How do you feel about these new changes?

Emeric Ernoult

Emeric is the co-founder of Agorapulse, a social media management tool used by more than 11,000 businesses across 180 countries. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA and Microsoft, among others. In his spare time, Emeric loves to kitesurf and fly drones. Check out his Medium blog to hear about his tales in entrepreneurship. 

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