Written by Emeric Ernoult

March 22, 2013 at 2:33 pm

The Agora [Weekly] Pulse – All you need to know about facebook marketing this week (March 22)

Last week we covered some of the few changes that occurred with facebook and we are happy to report that this week was just as busy.

This week we are focusing on a few areas including facebook metrics (a subject close to our heart) the 6 you should be measuring. Ad metrics the one’s you measure and those you should. Facebook has loosened page banner design rules and we will see a new ranked comments feature coming soon.

#1 The facebook ads metrics that really matter. Understand what all those figures mean? Click through rate, reach, CPC, CPM and the list goes on! We teamed up with Jon Loomer to bring you this article on looking at the metrics you probably measure but one you definitely should. Check the article here.

#2 The 6 metrics you should focus on for your Facebook page. Our very own CEO (Emeric) wrote a post for Social Media Examiner which covers the 6 metrics every facebook marketer should be measuring. You will see the great response at the end of the post and the discussion it started!

#3 Mistakes you should not make when marketing your Facebook page. Mike from PostRocket wrote a great post on Monday that covers 6 inexcusable mistakes that facebook marketers make. Read more here

#4 Do you ever wonder if your facebook post will go VIRAL? (the magic words everyone uses) Well a recent study shows that if it hasn’t happened in 3 hours, it won’t. Read the full story.

#5 Change in Facebook rules for cover photos. Do you ever check them? Well this week we spotted that facebook had loosened it’s rules around cover images read more here

#6 10 tips for a Facebook Marketing expert we like a lot. Mari Smith – recognize the name? Well she wants to give you access to her 10 facebook marketing Do’s & Don’ts tips all you need to do is complete her survey here and you may also win an autographed book too!

Thank you facebook for always keeping us on our toes and giving us this awesome channel to market our businesses!

Emeric Ernoult

Emeric is the co-founder of Agorapulse, a social media management tool used by more than 11,000 businesses across 180 countries. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA and Microsoft, among others. In his spare time, Emeric loves to kitesurf and fly drones. Check out his Medium blog to hear about his tales in entrepreneurship.  

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