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This week as Facebook continues to concentrate on making money, we try to save you some; with tips on promoting offers, advice on what makes the perfect Post and pitfalls to avoid when you are marketing your business on Facebook. We also look at the value of having a Facebook Page, and how to communicate that value to potential clients.
#1 The Perfect Post? It’s a Slam Dunk from Oreos
Author: Scott Ayres, Post Planner
Why read this article?
What makes the perfect Facebook Post? Find out how Oreo’s simple post during the Super Bowl power outage stood out from all the rest.
#2 Twelve Tricky Facebook Marketing Questions
Author: Dennis Yu, Bizmetrics
Why read this article?
We regularly come across tricky questions about the value of marketing a business on Facebook. Here are some great answers to some of those most troublesome questions, like ‘How do you know you’re succeeding as a business on Facebook?’ – I’d like to phone a friend please!
<< Want to be a Facebook Marketer? Read this
#3 Why Facebook Marketers Should Love EdgeRank
Author: Scott Ayres, Post Planner
Why read this article?
Most Facebook marketers were very much opposed to EdgeRank in the beginning, but it rewards good content and punishes bad content. How can this be a bad thing? It filters news in users’ feeds, based on what they engage with most.
Twitter and Google+ don’t do this; could EdgeRank actually be one of the best things about marketing on Facebook?
<< On the Edge of your seat? Find out more
#4 Save on the Cost of Promoting Facebook Offers
Author: Jon Loomer, Jon Loomer Digital
Why read this article?
If you have been promoting offers on Facebook, you will have noticed that the cost of doing so is rising at an alarming rate. Jon Loomer shares how to effectively promote your offers, looking at both cost and targeting. Can anyone say ‘Power Editor?’
<< Frugal Facebookers – here’s the link
#5 Enough ‘How to…’ Posts – Here’s What NOT to Do
Author: Andrea Vahl, AndreaVahl.com
Why read this article?
Where Facebook are concerned, it is vital that you know what NOT to do. If you fail to follow policies, don’t respond to comments, or have a Profile for your business instead of a Page, you could be in trouble. These will all have a much more detrimental effect on your business than a piece of content that didn’t get the engagement you had hoped for.
<< Do NOT miss the full article
#6 Changes to ‘Give a Gift’ Functionality
Author: Brittany Darwell, Inside Facebook
Why read this article?
The commercialization of Facebook continues, as changes are made to encourage users to ‘give a gift’ to their friends. If Facebook manage to crack this, it may become a valuable source of revenue and a significant sales pipeline for business Pages. They have a way to go yet, if revenues are anything to go by.
<< Don’t look a gift-horse in the mouth. Click here
#7 The Value of Facebook [INFOGRAPHIC]
Author: Justin Lafferty, All Facebook
Why read this article?
We have all had customers that we know would benefit from a Facebook Page. This is a great infographic outlining the steps to take to get a reluctant client to ‘like’ the idea of marketing their business on Facebook.
#8 Graph Search – Have You Scouted it Out Yet?
Author: Ekaterina Walter, Clickz
Why read this article?
Graph Search presents an enormous opportunity for brands, particularly in the area of local search. Results will be filtered to include friends’ likes and recommendations at the top of the listings. You want to be ahead of the curve on this; be prepared and make sure your brand appears high in those search results.
#9 Selling on Facebook – Turn Fans into Customers
Author: Amy Porterfield, Amy Porterfield.com
Why read this article?
A successful Facebook marketing campaign takes time, resources and effort. Once you have a loyal and engaged fan base, how do you turn these prospects into customers and get a return on your investment?
Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool.
