The Agora [Weekly] Pulse – All you need to know about Facebook marketing this week (May 10)

Posted on May 13, 2013 by

facebook-marketing-newsThis week as Facebook continues to concentrate on making money, we try to save you some; with tips on promoting offers, advice on what makes the perfect Post and pitfalls to avoid when you are marketing your business on Facebook. We also look at the value of having a Facebook Page, and how to communicate that value to potential clients.

#1 The Perfect Post? It’s a Slam Dunk from Oreos

Author: Scott Ayres, Post Planner

Why read this article?
What makes the perfect Facebook Post? Find out how Oreo’s simple post during the Super Bowl power outage stood out from all the rest.

<< Read the full article here

#2 Twelve Tricky Facebook Marketing Questions

Author: Dennis Yu, Bizmetrics

Why read this article?
We regularly come across tricky questions about the value of marketing a business on Facebook. Here are some great answers to some of those most troublesome questions, like ‘How do you know you’re succeeding as a business on Facebook?’ – I’d like to phone a friend please!

<< Want to be a Facebook Marketer? Read this

#3 Why Facebook Marketers Should Love EdgeRank

Author: Scott Ayres, Post Planner

Why read this article?
Most Facebook marketers were very much opposed to EdgeRank in the beginning, but it rewards good content and punishes bad content. How can this be a bad thing? It filters news in users’ feeds, based on what they engage with most.

Twitter and Google+ don’t do this; could EdgeRank actually be one of the best things about marketing on Facebook?

<< On the Edge of your seat? Find out more

#4 Save on the Cost of Promoting Facebook Offers

Author: Jon Loomer, Jon Loomer Digital

Why read this article?
If you have been promoting offers on Facebook, you will have noticed that the cost of doing so is rising at an alarming rate. Jon Loomer shares how to effectively promote your offers, looking at both cost and targeting. Can anyone say ‘Power Editor?’

<< Frugal Facebookers – here’s the link

#5 Enough ‘How to…’ Posts – Here’s What NOT to Do

Author: Andrea Vahl,

Why read this article?
Where Facebook are concerned, it is vital that you know what NOT to do. If you fail to follow policies, don’t respond to comments, or have a Profile for your business instead of a Page, you could be in trouble. These will all have a much more detrimental effect on your business than a piece of content that didn’t get the engagement you had hoped for.

<< Do NOT miss the full article

#6 Changes to ‘Give a Gift’ Functionality

Author: Brittany Darwell, Inside Facebook

Why read this article?
The commercialization of Facebook continues, as changes are made to encourage users to ‘give a gift’ to their friends. If Facebook manage to crack this, it may become a valuable source of revenue and a significant sales pipeline for business Pages. They have a way to go yet, if revenues are anything to go by.

<< Don’t look a gift-horse in the mouth. Click here

#7 The Value of Facebook [INFOGRAPHIC]

Author: Justin Lafferty, All Facebook

Why read this article?
We have all had customers that we know would benefit from a Facebook Page. This is a great infographic outlining the steps to take to get a reluctant client to ‘like’ the idea of marketing their business on Facebook.

<< Valuable info here

#8 Graph Search – Have You Scouted it Out Yet?

Author: Ekaterina Walter, Clickz

Why read this article?
Graph Search presents an enormous opportunity for brands, particularly in the area of local search. Results will be filtered to include friends’ likes and recommendations at the top of the listings. You want to be ahead of the curve on this; be prepared and make sure your brand appears high in those search results.

<< Read the full article here

#9 Selling on Facebook – Turn Fans into Customers

Author: Amy Porterfield, Amy

Why read this article?
A successful Facebook marketing campaign takes time, resources and effort. Once you have a loyal and engaged fan base, how do you turn these prospects into customers and get a return on your investment?

<< click to convert


Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool.

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.   Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft.   He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.