Written by Emeric Ernoult

May 17, 2013 at 6:32 pm

The Agora [Weekly] Pulse – All you need to know about Facebook marketing this week (May 17th)

facebook-marketing-newsThis is a week of best and worst. We see the best Facebook marketing blogs ever written and the top 5 apps to use on your Page this summer. We also look at the B2B sector and find out how small business owners can measure ROI on a Facebook campaign. It’s all here; enjoy it and if you have any comments don’t forget to share!

Oh, and the worst? You’ll have to see for yourself…

#1 The Bottom Line is – You Can Measure ROI

Author: Mike Pare, Musttry.it

Why read this article?
Calculating the ROI on a Facebook campaign is vital, particularly for small businesses with limited budgets. By providing business owners with quantifiable data, reporting the results of a Facebook campaign is greatly simplified. Put your thinking caps on folks – this gives you more time to get creative!

>> See the results

#2 B2B? You Can’t Be Serious!

Author: Dennis Yu, Bizmetrics

Why read this article?
If you are ‘all business’ on Facebook, then you are way off target with your approach. People are on Facebook to be entertained. Your business needs a personality, not a ‘corporate identity’. Jason Miller talks to Dennis Yu about the pitfalls of B2B.

>> Get down to business here

#3 I can Hardly Bear to Look – A Car Crash FB Page

Author: Pam Moore, Pammarketingnut.com

Why read this article?
This is an incredible example of how NOT to treat your Fans on Facebook. It could almost be funny if it wasn’t so seriously wrong.

>> You have been warned

#4 Mum’s the Word

Author: David Cohen, All Facebook

Why read this article?
Mothers are a major target market for big brands. They are the decision makers when it comes to most of their families’ purchases. Here is some interesting research on how mums might decide on what brands to share, review and like on Facebook.

>> Read all about it

#5 Building a Better Community – Facebook Style

Author: Shelly Kramer, V3 Integrated Marketing

Why read this article?
We like these great tips for Facebook Community Managers from the team at V3. The whole team offered their top tips, now that’s what we call a community effort.

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Emeric Ernoult

Emeric is the co-founder of Agorapulse, a social media management tool used by more than 11,000 businesses across 180 countries. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA and Microsoft, among others. In his spare time, Emeric loves to kitesurf and fly drones. Check out his Medium blog to hear about his tales in entrepreneurship.  

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