The Agora [Weekly] Pulse – All you need to know about Facebook marketing this week (May 31st)

Posted on May 31, 2013 by

facebook-marketing-newsThis week we delve into the world of Facebook contests, we find out more about Facebook Insights, including some top metrics that you should look at and we learn how to customize conversion tracking on Post ads. As summer gets underway we also felt it would be timely to provide Facebook marketing tips for hotels. Enjoy!

 

#1 App or Form? A Facebook Contest Conundrum

Author: Emeric Ernoult, AgoraPulse

Why read this article?

There is a lot of debate about which works better. Review some genuine statistics from Fan contents to help you decide. Find the winning formula for your Facebook contest thanks to this valuable data.

>>Take a look

#2 ‘Known Issue’ In Facebook Insights Data

Author: Emil Protalinski The Next Web

Why read this article?

Many Page owners are concerned because Facebook Insights data has not been updated since as far back as 13th May. Facebook have confirmed that this is a ‘known issue’ and they are working on a solution.

>>Read the full article here

#3 A Five Star Facebook Marketing Strategy For Hotels

Author: Emeric Ernoult, AgoraPulse


Why read this article?

Every hotel has a Facebook Page but too many hotels try to make their Page into a booking portal. This is a waste of time and effort. Find out how to create a five star Facebook Marketing strategy.

>>Check in

#4 Are Your Posts Reaching Their Full Potential?

Author: Scott Ayres, Post Planner

Why read this article?

To answer this question you must first be able to measure the Reach of your Posts. Organic Reach is great, but you also want to know how many of your Fans saw a Post. Find out how to access this valuable information and more importantly how to use it to increase Fan Reach.

>>Reach info here

#5 Warning – Facebook Phishing Scam Targets Admins

Author: Brittany Darwell, Inside Facebook

Why read this article?

A new phishing scam targeting Page owners has been reported. The ‘Fan Page Verification Program’ prompts Page admins to supply their Facebook username and password.

>>Find out more here

#6 Top 3 Facebook Insights to Review Now

Author: Andrea Vahl, AndreaVahl.com


Why read this article?

Not everyone has time to analyze their Facebook statistics on a daily basis. The amount of information is confusing to many business owners and managers. Here are some great Insights that you should review today and what they mean for your Page.

>>Top three insights

#7 Customize Conversion Tracking of Post Ads

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

When you promote a Post with an Ad, Facebook automatically optimizes it for engagement. Find out how to customize your conversion spec to track the action you are aiming for, such as a video view or a comment.

>>Here’s how

#8 Facebook Insights Bug Fix – The Results are In!

Author: Emeric Ernoult, AgoraPulse

Why read this article?

We discussed the bug fix in Facebook Insights last week. This week we look at 3 case studies to see how their Reach statistics have changed.

>>Insight here

#9 High Profile Pages are the Real Deal

Author: Lindzee McCain, Social Fresh

Why read this article?

The addition of Verified Pages helps Facebook move towards a more meaningful presence in the real-time content broadcasting space. The move is designed to entice high profile individuals, journalists and brands to use Facebook in this way, by reducing concerns over potential impersonation.

>> Verified content here

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.   Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft.   He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.