We are really excited to have brought all the best Facebook Reach articles together into one post – it’s a must read for Facebook Marketers. That’s not all we have for you this week, do you spilt test your Facebook ads? Find out about some advanced tactics you can use to measure ad performance. While we are on the subject of advertising, this week Facebook has launched two updates to improve the ads shown in users’ newsfeeds. Discover all this and more in this week’s Pulse.
What did you think of this week’s Pulse? If there are any other Facebook marketing topics you would like us to cover in our Weekly Pulse– why not let us know? “Like” us on Facebook and leave your comments
Author: David Moth, The Guardian
Why read this article?
The organic reach brands can expect on social media platforms has been declining steadily as content from publishers and people’s friends is given priority. Like Facebook; Twitter and Pinterest are also actively moving towards the ‘pay to play’ model. Does this signal the end of free social media marketing?
What’s the PULSE on This?
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Author: Matt Southern, Search Engine Journal
Why read this article?
Facebook will be introducing two updates to the news feed to help show better ads and sponsored posts. The first of these will look at analysing the data from users who have hidden ads and their reasons for doing so. This data will help Facebook to help decide if those ads should be shown to other users. The second update relates to how often users choose to hide ads. More weight may be applied to people who hide ads less often.
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Author: Nicholas Grizzell for AgoraPulse
Why read this article?
Understanding Facebook Reach is vital to the success of any Facebook marketing campaign, yet it is a complex subject. What is Facebook Reach? How do I measure it? How do I know if I am performing well? These and lots of other questions are answered in this post featuring the top five articles that we found on the subject of Facebook Reach. It’s a must read folks!
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Author: Kristina Allen,for FB PPC
Why read this article?
In this article Kristina shares how to integrate your A/B ad testing with Google’s URL Builder and Google Analytics to generate more advanced metrics to determine the success of your Facebook ads.
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Author: Christian Denmon, Social Media Today
Why read this article?
Facebook had 1.28 billion monthly active users as of the first quarter 2014. Based on those number it stands to reason that any industry can find customers on the social media platform, the question is finding the right strategy. Remarketing is a highly effective strategy for attracting customers, find out how you can use it to find customers for your business – no matter what industry you are in.
What’s the PULSE on This?
Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool