Facebook marketing weekly review (September 13th)

Posted on September 13, 2013 by

facebook-marketing-newsOne of the most interesting developments in the world of Facebook marketing this week was the increased image size for ads on both desktop and mobile – time to put on your collective creative hats and get some great graphics into your fans’ newsfeeds. There are also some really interesting and helpful articles, such as how to run a sweepstakes and how to delve deep into your Insights to find the right posts for your audience.

 

#1 How to Run a Sweepstakes on Your Page

Author: Emeric Ernoult AgoraPulse
Why read this article?
A sweepstakes is one of the simplest promotions to run on Facebook. It is simple to launch and easy for fans and prospects to enter. That’s a great advantage if your goal is to grow your fan base and to reach a large audience. Here are eight great tips to running a successful sweepstakes on your Page.

What’s the PULSE on This?

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  • Choosing a relevant prize for your competition will help you to attract a quality audience who are more likely to buy your product or use your service
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  • Sweepstakes are a great option for simple campaigns and a quick way to build your audience. However, it is worth remembering that running photo contests and quizzes yield higher social interaction
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  • Include clear calls to action (CTA) asking your customers to do something specific; like, enter details, upload photo here etc.
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  • 40% of fans offered the possibility of entering competitions on mobile devices do so! Make sure your app is mobile friendly

>>Read the full article

 

#2 “Page Hits Goals, Thanks to Look Inside the Posts!”

Author: Amanda Webb, SpiderWorking.com

Why read this article?
In order to achieve your Page’s goals you need to find out what your audience really wants to know about you and your industry. Ideal for Facebook marketers trying to decide what type of posts work best for their Page.

What’s the PULSE on This?

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  • If you are producing good content and it gets shared, it means you are reaching the right people for the right reasons
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  • No two Facebook Pages are the same, so it is important to drill down on your insights on a regular basis, to better understand what content works for your audience
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  • Define your goals. If you are specific about what you want to achieve it will help you to develop a good strategy

>>Read the full article

 

#3 Relationship Advice for Facebook Marketers

Author: Ravi Shukle for Post Planner

Why read this article?
Building a relationship with your fans can result in an engaged community of loyal customers, when done correctly. Here are some ideas on how to build a great relationship with your Facebook fans.

What’s the PULSE on This?

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  • If you want to build a better relationship with your fans – connect with them
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  • Become a resource that solves your fans’ problems with no agenda
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  • Have FUN and read Ravi’s 12 point list for great ways to build an engaged community

>>Read the full article

 

#4 Do Promoted Posts Affect Organic Results?

Author: David Cohen, All Facebook

Why read this article?
Every wonder if paying to promote a post will affect its organic reach in users news feeds? This study by Wise Metrics has some interesting results….

What’s the PULSE on This?

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  • There is hardly any difference in organic reach between promoted posts and those not promoted
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  • Negative feedback has no effect on future non-promoted posts and therefore Pages are not penalized
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  • If promoting a post won’t help you increase your future audience at least it doesn’t hurt your Page

>>Read the full article

 

#5 Is Facebook Testing a New Notifications Module?

Author: David Cohen, All Facebook
Why read this article?
Facebook may be testing a new notification module that appears after users click on notifications. The module appears when users accept invitations from friends to like Pages.
What’s the PULSE on This?

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  • It’s always important to include calls to action in contests, and if this new module rolls out, including the ‘invite friends to like our Page’ option will become more important
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  • This new feature may become an important consideration when you are running sponsored stories ads to encourage fans to invite friends to like a Page

>> Read the full article

 

#6 Facebook Increases Image Sizes for Ads

Author: Justin Lafferty, Inside Facebook
Why read this article?
The changes apply to Page post link ads and to Page like ads on both desktop and mobile. A Facebook spokesperson has said that they have seen larger images drive engagement and performance. Do you think larger images will help increase CTR on your ads?

What’s the PULSE on This?

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  • Focus on your visual graphics if you want your message to POP!
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  • This is a BIG change that presents marketers with exciting new opportunities
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  • Be prepared to increase your advertising budgets so you can glean better results

>> Read the full article

 

#7 News Outlets Granted Access to Public Feed API

Author: Cynthia Boris, Marketing Pilgrim
Why read this article?
The Public Feed API allows the news outlets to see, and presumably air, all public Facebook posts related to a keyword. The key word (forgive the pun) is public, given it is the default setting for posts, this has the potential to cause concern. How do you think users will react to their posts being aired on national television?

What’s the PULSE on This?

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  • The fight ahead for online news gatherers, participators and disseminators will be intense and difficult
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  • News generators should adapt their strategies to support mobile
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  • Understand what your readers interests REALLY are
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  • Allow and encourage readers to participate in the news

>> Read the full article

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.