One of our colleagues in the social media business was told this week that ‘apps are dead’. We disagree – if you have a Facebook marketing strategy and are working towards measurable goals for your Page, apps are a necessary and useful tool. Find out more about some great free apps that can help you to run contests in your newsfeed, get some help deciding what type of content drives engagement on your Page and discover how the recent Facebook changes may affect your business Page. Have a great week and don’t forget to join us for next week’s Pulse!
Author: Emeric Ernoult for Business2Community
Why read this article?
Running competitions on your timeline has just gone ‘main stream’. Here are some cool apps to help you manage the mayhem. Want an app to randomly choose a winner from a like and comment competition? – find one here…
What’s the PULSE on This?
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Author: Scott Ayres, Post Planner
Why read this article?
Want to know what happened to Scott Ayres’ Newsfeed when he liked over 4,000 Pages? Did it get him more exposure and more business from Facebook?
What’s the PULSE on This?
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Author: Rachel Globus, for InsideFacebook.com
Why read this article?
TV & local news Pages on Facebook are constantly pushing to be masters of the double (Or triple!) screen. A social media strategist for San Diego’s ABC10 News shares the tips and tricks she uses to drive success.
What’s the PULSE on This?
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Author: Emeric Ernoult for Jon Loomer Digital
Why read this article?
Facebook marketers and Page managers often worry about Fans having to install an app and grant permissions to enter a competition. The big fear is that it will have a negative effect on conversion rates. Just how does an app install requirement affect conversion rates for Facebook contests?
What’s the PULSE on This?
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Author: Amy Porterfield, AmyPorterfield.com
Why read this article?
Facebook is constantly updating its platform and it is true to say that several significant changes have been rolled out over the past few weeks. Major changes include new competition rules, and updates to the way content is selected to appear in users’ newsfeeds. How will of these, and other changes, affect your business Page?
What’s the PULSE on This?
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Author: Guest Post for Inside Facebook
Why read this article?
Looking for some good ideas on the type of competition you could run on your Facebook timeline? Look no further for inspiration….
What’s the PULSE on This?
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Author: Lisa Kalner Williams, SierraTierra.com
Why read this article?
When it comes to determining what to Post on a Page, the best Facebook marketers take the time to ask the all-important questions: What – Where – When – How and Why?
This article has some great tips and some real-life examples of how to use Facebook Insights to answer these questions and drive better engagement for your Page.
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Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool