Facebook marketing weekly review (November 22nd)

Posted on November 22, 2013 by

Facebook Weekly Marketing NewsDo you like personality tests? Facebook fans love them! Find out how to run a successful personality test on your Facebook Page. Be inspired by the story of how one man built an empire thanks to a successful Facebook marketing strategy, stay up to date with the latest changes that affect Facebook advertisers and find out how your Page performed compared to others in your industry, thanks to our October Facebook Page Performance Infographic.

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

 

#1 Learn How to Run a Personality Test on Facebook

Author: Emeric Ernoult AgoraPulse

Why read this article?

Personality tests work well with both B2B and B2C audiences, no matter what type of product or service they provide. Fans love participating in personality tests, so they will actively promote your campaign and your brand to show off their profiles to their friends. This means that you don’t necessarily need to provide prizes to generate engagement.  You can run a personality test for any brand, targeting any kind of audience, and do so without giving anything away if you choose, here’s how….

What’s the PULSE on This?

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  • We are big advocates of engagement here at Agora Pulse, generating engagement with your fans is essential to Facebook marketing success. Personality tests are a great way to increase your engagement because fans just love them!
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  • Personality tests are fun and a great way to extend your reach to friends of fans because people are competitive and like to share their results
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  • Your fans love you! If you reward them by running a personality test to include a prize you will increase the level of engagement, plus you’ll have a higher chance of collecting valuable email subscribers
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  • It is also worth bearing in mind that a personality test that offers no prizes will still attract real quality fans. Having no prize will reduce the number of scammers, which means your EdgeRank won’t be negatively affected by people just entering to win.
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  • Always choose relevant prizes to avoid attracting scammers and cheaters.

 >>Read the full article

 

#2 How 1 Man Built an Empire with Facebook Marketing

Author: Joshua Sophy for Small Business Trends

Why read this article?

We already know that Facebook can drive sales when you implement a successful Facebook marketing strategy. We love hearing about local businesses that have achieved success by using Facebook as the main marketing platform for their product or service. Find out how one man built a French fry empire, thanks to the power of social media.

What’s the PULSE on This?

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  • Share information that is relevant to your business – tell your story, let fans know what’s happening at your place, what are your staff up to? Any special visitors? – this is what your fans will engage with!
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  • You know we love apps, right? So running contests via an app will attract new fans and generate new sales leads by collecting email addresses and phone numbers
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  • If you have a personality on your Page and share content that people care about you are more likely to be successful. That’s why we all hang out on Facebook – to be social and the more social and fun you are, the more interaction you will get with your fans.
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  • Encourage customers to share images of themselves with your products when they are at your place of business. Leverage your brand ambassadors.
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  • Don’t SELL SELL SELL – you will turn your fans off and potentially lose them and you will damage your EdgeRank and your brand.

>>Read the full article

 

#3 INFOGRAPHIC: Benchmark Your Page Performance

Author: Emeric Ernoult AgoraPulse

Why read this article?

Want to know how your Page is performing compared to your competitor set? AgoraPulse offer a free Facebook Page barometer that allows you to benchmark your Facebook Page against others in your industry. The results are in for October; let’s take a look at what we found….

What’s the PULSE on This?

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  • This month’s Barometer shows us once again that having more fans does not necessarily lead to more virality.
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  • Using professional athletes and politicians as an example we see that politicians score much better in terms of viral reach.
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  • Professional athletes on the other hand, have four times the average number of fans and double the engagement, when compared to their political counterparts. The engagement is better, which is a good thing, but the increased engagement is not in direct proportion to the increased number of fans.
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  • Take a look at the infographic to find out more about how Facebook Pages performed in other industries last month.

>>Read the full article

 

#4 Turbocharge Your Facebook Page in 4 Steps

Author: Jayme Pretzloff for Post Planner

Why read this article?

If you own a local store Facebook is a really important platform for you to connect with your customers and build a community around your brand. Find out how a local jewelry store turbocharged their Facebook marketing campaign in four simple steps.

What’s the PULSE on This?

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  • Use Facebook ads to target your specific markets without breaking the bank
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  • Page like stories will attract friends of fans. They are more likely to buy based on recommendations from your fans
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  • Sponsored check-ins work well and create ads that show in the newsfeeds of fans’ friends. Friends of fans are more likely to take an action (Like, Share, Comment) on your fan activity!
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  • Review your ads at all times. Split test what works and keep your ads fresh to reach more people in your target audience.

>>Read the full article

 

#5 10 Recent Facebook Marketing Changes

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Facebook is constantly updating their platform in a bid to improve the overall user experience. In the past week or so there have been a veritable avalanche of changes that affect Facebook marketers, have you noticed them all?

What’s the PULSE on This?

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  • The Post scheduling update is very useful. You can now schedule a post using a drop-down calendar, which makes it easy to select a date in one click! Selecting the time of your scheduled post has also been updated, but a word of caution – it’s a bit glitchy if you choose your own time e.g. 12.48. It may schedule your post at a completely different time as happened to Jon
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  • Scheduled post notification now appears in your admin panel. Let’s face it, if you’re a busy marketer you might forget to check what you have scheduled, this is a helpful new addition to remind you.
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  • The new ratings feature is a nice addition to your Page, especially if you are getting good feedback from customers – but be aware if you’re getting complaints this new feature could go against you
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  • We love Power Editor, and if you know Jon, he does too! No major changes apart from aesthetics. Great tip from Jon, before you start your day designing ads ensure you down load all the pages you need to keep everything fresh.
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  • The self-serve ads manager has improved, but placement is still an issue. You don’t have the ability to select placement in mobile, this is an option exclusive to Power Editor – want to know how? Check-out Jon’s Power Editor course HERE

>>Read the full article

 

#6 INFOGRAPHIC: Fishing for Customers on Facebook

Author: Justin Lafferty, Inside Facebook

Why read this article?

Find out how to reel in new customers with Facebook thanks to this cool infographic from Post Planner.

What’s the PULSE on This?

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  • If you plan on fishing for customers on Facebook you need to think of your Page manager as the fisherman and your fans as the fish.
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  • Don’t frighten the fish away with too much sales-centric content, post stories that interest your fans and build an engaged community.
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  • There are lots of ways to reel in your fans by identifying the type of content that appeals to them – mix it up with questions, photos, videos and 3rd party links.
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  • Post links to your website that are a mix of interesting content including infographics, blog posts and tutorials.

>>Read the full article

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

 

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.