Do you want to offer your fans a unique brand experience, build a database of potential customers or increase engagement with your brand? Facebook contests are a great way to achieve these goals. We have some excellent articles on Facebook contests this week, some information about automation and news about Facebook’s custom audiences. Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments
Author: Emeric Ernoult for ConvinceAndConvert.com
Why read this article?
Most sweepstakes apps rely on participants to spread the word by using the “share” and “invite your friends” options. Brands hope that virality will increase fan recruitment while decreasing advertising costs.
As users have become much more selective in the content they choose to share and Facebook has restricted visibility of these shares in users’ newsfeeds, does this strategy still work?
No time to read the article? No problem, here are the takeaways:
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Author: Scott Ayres, Post Planner
Why read this article?
In order to have a successful Facebook marketing strategy your Page needs to be social – respond to comments, engage with fans, suggest likes etc. So where does automation fit in to an inherently social environment?
No time to read the article? No problem, here are the takeaways:
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Author: Emeric Ernoult AgoraPulse
Why read this article?
All good Facebook marketers know that when it comes to virality nothing beats photos. Find out why they work so well and get seven awesome tips from our own AgoraPulse expert on how you should run photo contests to promote your Page.
No time to read the article? No problem, here are the takeaways:
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Author: Emeric Ernoult AgoraPulse
Why read this article?
Facebook marketers and Page managers often worry about Fans having to install an app and grant permissions to enter a competition, such as a sweepstakes. The big fear is that it will have a negative effect on conversion rates, but without an app install there will be no fun social context to your contest. So how does an app install requirement affect conversion rates for Facebook contests?
No time to read the article? No problem, here are the takeaways:
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Author: David Cohen, All Facebook
Why read this article?
Facebook’s custom audiences ad-targeting option will soon be available to all advertisers via any Facebook ad interface. Custom audiences had previously been available via the social network’s ads application-programming interface and Power Editor.
Facebook said that a limited number of U.S.-based advertisers can now use the custom audiences option from all ad interfaces, and the feature’s global rollout will begin next week and finish by the end of November.
No time to read the article? No problem, here are the takeaways:
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Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool