Recently, Instagram started using an algorithm to reorder how posts are viewed in your home feed. This means that you’re no longer seeing images in reverse chronological order and instead the algorithm overrides chronological order to show you posts that Instagram thinks you will “care about most.” In March 2017, Instagram posted about the new algorithm: “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” What are the metrics for “caring” that Instagram thinks are common to…
Lisa Kalner Williams is the Lead Social Media Strategist for Sierra Tierra Marketing and the Content Marketing Director for Agorapulse. You might see her speaking across the country on how to better market using Instagram.
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