Written by Sébastien Gendreau

October 14, 2015 at 6:40 am

Instagram Statistics : How To Build Your Reports

Instagram is definitely the trending social network these days. We all have an account, we share some pics the occasional video and we’re done. But, as marketers, we have to focus on conversations, audience growth and… reports creation.

The problem with Instagram insights

You’ll need to build reports, either for your boss (as a brand) or for your clients (as an agency), but have you checked Instagram’s insights on your account lately? No… you haven’t. And neither have we, because there is absolutely nothing about your account’s insights or performance on Instagram.

How to build an efficient Instagram report

There are plenty of tools providing some insights: some are expensive, some lack key information, and sometimes, they’ll provide exactly what you need. You just need to find the right tool.

Agorapulse has built its report feature to make sure you can track the metrics that matter for your business.

    • o

    • Audience evolution


    • Engagement metrics


    • Publishing


    • Awareness


    • Top followers


    • Top published media


  • Team member activity

It’s all here!

In the Reports tab, you’ll see some graphics, icons and numbers. Good. But now, it’s time to build the report that will show your boss or client how you’re performing on Instagram.


Here it comes — the Instagram statistics Powerpoint Export. First, select the period of your report: weekly or monthly. Then, just click on the orange “Export PPT” button and you’re done. Grab it in your mailbox and enjoy the presentation. 🙂

Need to see an example? Check it below or here if you’re on mobile!:

Oh, by the way, this feature is also available for your Facebook pages and Twitter accounts.


Sébastien Gendreau

Web Marketing Manager & Social Media at Agorapulse. Interested in Web Marketing, Social Media, Lead Gen and Lead Nurturing, ... Also available to talk about Travels, Sports, Video games, Jedi, Volkswagen Combi, ...

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