Social Media Marketing Weekly Review (October 24th 2014)
Halloween is not until next week so there will be no tricks or treats until then – only kidding! Tricks this week include Facebook’s new feature that allows Page managers to seamlessly switch from commenting as a Page to commenting as their profile. Six ways to build your list on social media and an overview of Twitter’s new objective based ads feature. Treats include the Top 5 Agorapulse Facebook contest articles and an insight into the future of internal communication.
Twitter has taken a leaf out of Facebook’s playbook and adapted their ad framework to an objective based model. Advertisers will now be able to select from 5 key ad objectives including attracting more followers and driving engagement.
What’s the PULSE on This?
Advertisers will be able to target users based on keywords in their recent tweets.
The lead generation and conversion ad objectives work in tandem with Twitter Cards. For more information on Twitter Cards read Jason’s previous article.
Twitter allows you to target users based on the following options:
Email is still by far and away the most used method of both internal and internal communication for business. It has its drawbacks though. This is particularly the case when email is used internally on collaborative projects. As a result the use of enterprise social networks are on the rise.
What’s the PULSE on This?
Most organisations do not measure the cost and efficiency of their internal communications.
Internal social networks can facilitate collaboration andenable user control.
From our own perspective we use The Agorapulse Facebook & Twitter management tool. It has an excellent internal communication feature that allows us to work in collaboration really effectively.
Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool
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Jenny Brennan is passionate about Social Media and Facebook Marketing in particular! She makes it her mission to show her clients how to connect with customers in a meaningful way that will build long term trust and loyalty.
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