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This is part two of our three post series on social media ROI. Last time we looked at how to measure your audience. Now we'll look at the best ways to measure the amplification of your messages. Amplification is a fancy word for shares. When people share your content they are amplifying it, showing it to an audience that you may not reach on your own. I always liken amplification to word-of-mouth marketing. People may not be endorsing you directly, but they are spreading the word about you when they share…

Amanda Webb

Amanda Webb is a social media speaker, trainer, consultant, blogger vlogger and podcaster at Spiderworking. She works with SME’s to help them develop social media strategies that save time and resources. Follow her on Twitter here.

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