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I've been working in social media marketing for almost ten years. In that time, I've heard established marketers say over and over again that you can't measure social media ROI. I find this baffling. Measuring the success of what we do online is quite manageable in comparison to the likes of newspaper, TV or radio ads. As social media marketers we have so many tools at our disposal to measure every step of the customer journey I would have imagined that it's somewhat easier than measuring traditional media. Yet still…

Amanda Webb

Amanda Webb is a social media speaker, trainer, consultant, blogger vlogger and podcaster at Spiderworking. She works with SME’s to help them develop social media strategies that save time and resources. Follow her on Twitter here.

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