Written by Debbie Miller

December 15, 2016 at 8:36 am

Top 5 Social Media Apps that All Marketers Need

We live in an increasingly-mobile world. Marketers are attached to their mobile devices and finding new ways to access information on-the-go, especially through social media apps.

Whether you’re communicating with customers, your internal team, or broadcasting content or video through your social media channels, there are many options when it comes to social media apps.

Here are five social media apps I suggest you add to your repertoire!

1. Facebook Messenger

Although many were peeved when Facebook first debuted a break-out app specifically for Messenger, most seem to now be on board.

As of April 2016, Facebook Messenger had 900 million monthly active users. The number of monthly active users in the social media app has consistently grown since 2014 when the service had only 200 million monthly active users.

Messenger can now send money, make video, and phone calls over the internet, plus easily send stickers or animated GIFs.

With Facebook’s constantly-evolving array of options for businesses, utilizing the Facebook Messenger app for customer service issues is imperative.

2. LinkedIn

LinkedIn has evolved from an “online resume” platform to a full-fledged, professional social network. The ability to reach out to others in your field, posting or searching for new job opportunities, and self-publishing or conversing in groups make this channel imperative for marketers.

Like many other social media apps, LinkedIn’s mobile offering is a crisp rendering of its desktop counterpart.


I’ve encountered many instances at networking events where I’ll meet someone new that’s a valuable connection, and we’ll both pull out our phones to connect with each other immediately via the LinkedIn app.

I like having LinkedIn as a stand-alone app since I use it differently than I do Twitter, Facebook, and Instagram. On those three, I tend to share more and personal content.

On LinkedIn, I remain more professional and strategic in what I post and how I search for people, so it’s nice being able to go directly to the source.

3. Snapchat

With more than 100 million daily active users and a primary audience of 18 to 24-year-olds, Snapchat is the future of social media.

The app’s premise (and Snapchat is just an app — there is no web interface) is the idea of ephemeral messaging: once a message, or “snap,” is viewed, it disappears forever.

Even if you don’t yet use Snapchat for marketing, it’s useful to download the app and keep an eye on what’s going on.

There’s a lot to learn from how other businesses are using it.

The app’s Discover section features interactive content from a range of publishers, including BuzzFeed, Mashable, CNN, People, and Vice.


4. WhatsApp

Did you know WhatsApp, an SMS-based platform, has more users than Instagram, LinkedIn, Twitter, and Pinterest combined?

When traveling internationally, WhatsApp is a lifesaver for keeping in touch with those back home.

The messaging system is a great way to share videos and photos of your trip — with no international charges.

It’s also a great way to connect with team members while at conferences.

When I went to Pubcon (a digital marketing conference) one year with a team, we all kept in touch and planned rendezvous and activities via WhatsApp which made it easy for us to keep track of what everyone was up to.

5. Agorapulse

And, of course, when it comes to managing everything in one place, the Agorapulse app (iOS, Android) is a must-have.

It has a straightforward layout and makes it easy to manage various social networks, plus respond to and schedule tweets or posts as needed.

Social Inbox Zero

With the ability to link to all the main social networks like Facebook, Twitter, Instagram, Google+, and LinkedIn, it’s easy to oversee everything in one place.

Agorapulse’s mobile interface is extremely transparent and easy to navigate.

I like how easy it is to switch between social networks as well as between scheduling and monitoring within a single network.

teams and agencies

What are your favorite social media apps? Let us know in the comments!

Debbie Miller

Debbie has been working in digital marketing for over 7 years. She is the President of Social Hospitality as well as the Digital Marketing Manager for Restaurant365. She's written for a variety of Internet Marketing online publications including Search Engine Journal, Maximize Social Business, SEMrush, and Forbes. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee or wine.

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