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Facebook custom audiences are no longer unique. Twitter launched its own version of custom audiences, called Tailored Audiences, and has been adding features to it over the past year. Due to its effectiveness as a targeting option in ad campaigns, we've to prepared this guide to help more small business owners and social media consultants take advantage of it. We'll take you through three important pieces of information you need to know: o What Tailored Audiences are o What kind of Tailored Audiences you can create o How to create tailored audiences…

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