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How did Canva become the must-use tool for social media managers? We talk to Jacky Barker, the Social Media Lead at Canva, to find out.
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Canva is on the name of every social media manager’s lips. You will be hard-pressed to find another design tool spoken about so highly in the industry. But that wasn’t always the case. Starting in 2013, the platform slowly but surely became the domain of social media marketers through consistent upscaling of the tool, strong brand love, and a community-orientated approach to connecting with its customers.
Key Takeaways
- How to foster ‘brand love’ via community
- How to figure out which social media platforms will best promote your product
- How to nurture your ICP successfully