Work In Social They Said is the Gossip Girl of the UK social media scene. But like the original Gossip Girl, not the latest tacky reboot. If you don’t know who they are already, where have you been? They are the anonymous social media manager posting memes and stories as a way to vent about the mundane horrors of working in social media. Their Instagram account started in December 2020 and the account then expanded to Twitter in February 2021.
As of now, they have a combined follower rate of over 50k in less than 10 months of starting the channels. It’s clear that in the 10 months they have been running, their content has successfully straddled that fine line between getting the respect of social media managers and the brand they work for. Of course, the very nature of Work in Social They Said is anonymous so this will be one of our more unusual interviews. We will not be revealing their name or even much about their work history. What we can tell you is that they currently look after the social media for a large UK brand, supporting with strategy, content creation and brand on their social channels. When asked to describe their social media career in 3 words they said: Fun, exhausting. creative.
- How to start a successful meme-account.
- How large social media teams needed processes for better productivity and transparency.
- Advice on being a freelancer alongside a full time job in social media.