About the session
For many marketers, last year was a roller coaster. Between increased budget scrutiny, layoffs, and the challenge to prove our results, the pressure is on marketers, and specifically social media teams, to deliver in 2023.
And that means you not only be more effective, but you also need to be above to prove your worth with bottom-line revenue numbers and results. Done right, social media strategies in 2023 will be more efficient, more effective, and generate trackable results you can sell to your C-suite.
Sound daunting? Never fear, we have asked three of the smartest marketers we know to break it all down for you. From how to use AI to get better results, to creating content your audience will share, to the best way to prove ROI for organic social media, join us for a 2023 survival guide you can’t afford to miss.
In this session, you will learn:
- Identify the right marketing channels and content to increase your reach
- Put AI to work so you can be more efficient and effective
- Leverage social media to maximize sales, leads, and website traffic
- Use data to adjust campaigns in real-time to maximize results
Darryl Praill, CMO
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.