Feb. 08, 2023, 11:00 am ET, 4 pm BT

Dark Social: Much More Than Word of Mouth

Dark Social: Much More Than Word of Mouth

If you are a marketer, then the term “dark social” has been burning up your feed over the last year. Everyone is talking about how untrackable online social interactions are impacting their ability to demonstrate ROI. From prospects sending private messages on social media, to leads sharing links in closed communities, marketers are trying to figure out how to get their slice of the dark social pie.

For those worried that dark social is the death of marketing as we know it, fear not. Done right, this is your chance to reach your audience in trusted circles where your competitors dare to go.

To give you the tools you need to navigate our new reality, Agorapulse has pulled together an expert panel to discuss marketing strategies that create buzz on dark social channels, how to measure the impact of your efforts, and shine a light on Chris Walker’s “hybrid attribution approach.”

Join us on February 8 at 11 am ET, 4 pm BT as we make sure you have the practical tips, innovative tech, and new tactics you need to make dark social your secret weapon for driving conversions this year.

Sign up to learn:

  • Alternate strategies and channels for reaching your audience
  • The importance of first-party data and owned media to drive conversions
  • How to create shareable content your audience can’t help but share
  • New tactics for measuring the performance of your campaigns

Darryl Praill, CMO
Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Shining a light on "Dark Social"

Discover more webinars

Darryl Praill

A Whole New Ballgame: The 2023 Survival Guide For Social Media Teams

Darryl Praill

Say Goodbye to Social Media Vanity Metrics, Once and for All

Darryl Praill

How Social Media Teams Can Use Communities to Drive Growth

Robin Dimond

Setting Goals For Partnerships & Omnichannel Marketing

Theresa Anderson

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Darryl Praill

The eCommerce Marketing Rockstar Summit

Darryl Praill

Look Back at 2022, Look Ahead to 2023

Theresa Anderson

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Darryl Praill

It’s Time for TikTok to be in your Revenue Plan

Darryl Praill

The Battle for Attention: Engagement in a Content Fatigued World

Darryl Praill

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Darryl Praill

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Darryl Praill

How Savvy Marketers Turn Economic Downturns into Growth Gold

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Darryl Praill

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Amanda Webb

How to Build an ROI-driven Content Strategy for Your B2B Business

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics