If you are a marketer, then the term “dark social” has been burning up your feed over the last year. Everyone is talking about how untrackable online social interactions are impacting their ability to demonstrate ROI. From prospects sending private messages on social media, to leads sharing links in closed communities, marketers are trying to figure out how to get their slice of the dark social pie.
For those worried that dark social is the death of marketing as we know it, fear not. Done right, this is your chance to reach your audience in trusted circles where your competitors dare to go.
To give you the tools you need to navigate our new reality, Agorapulse has pulled together an expert panel to discuss marketing strategies that create buzz on dark social channels, how to measure the impact of your efforts, and shine a light on Chris Walker’s “hybrid attribution approach.”
Join us on February 8 at 11 am ET, 4 pm BT as we make sure you have the practical tips, innovative tech, and new tactics you need to make dark social your secret weapon for driving conversions this year.
Sign up to learn:
- Alternate strategies and channels for reaching your audience
- The importance of first-party data and owned media to drive conversions
- How to create shareable content your audience can’t help but share
- New tactics for measuring the performance of your campaigns
Darryl Praill, CMO
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.