Dark Social: Much More Than Word of Mouth

If you are a marketer, then the term “dark social” has been burning up your feed over the last year. Everyone is talking about how untrackable online social interactions are impacting their ability to demonstrate ROI. From prospects sending private messages on social media, to leads sharing links in closed communities, marketers are trying to figure out how to get their slice of the dark social pie.

For those worried that dark social is the death of marketing as we know it, fear not. Done right, this is your chance to reach your audience in trusted circles where your competitors dare to go.

To give you the tools you need to navigate our new reality, Agorapulse has pulled together an expert panel to discuss marketing strategies that create buzz on dark social channels, how to measure the impact of your efforts, and shine a light on Chris Walker’s “hybrid attribution approach.”

Join us as we make sure you have the practical tips, innovative tech, and new tactics you need to make dark social your secret weapon for driving conversions this year.

• Alternate strategies and channels for reaching your audience
• The importance of first-party data and owned media to drive conversions
• How to create shareable content your audience can’t help but share
• New tactics for measuring the performance of your campaigns