Forty-one percent of school officials believe they can directly attribute an increase in enrollments to their social media efforts. But if it is so critical, why are only 1 in 3 taking the time to track the buzz, posts, conversations, and news happening on social media?
There’s no sugarcoating it. Failing to monitor online conversations puts the reputation of your institution in peril. And that’s not all. If you aren’t actively listening on social media, then you are doing a disservice not just to your school, but to the students, teachers, administrators, and alumni whose stories you tell.
So, if you’re ready to improve communication, identify new trends, get insights into student sentiment, and manage your school’s reputation, this webinar is for you.
Join us as our panel of higher education marketing experts discusses the ins-and-outs monitoring social media to reach your goals.
Sign up and you’ll learn:
- Why your team should be listening on social media now, more than ever
- How to save time by using your social media management platform for listening
- The 3 metrics you should build into your monitoring program
- How to apply what you learn to your social media strategy
Theresa Anderson,
Head of Marketing (EN)
Agorapulse
Theresa supports Agorapulse’s growing base of clients in the United States, Canada, and Australia. Prior to Agorapulse, Theresa held leadership roles with several in-house corporate marketing teams and independent marketing agencies. She also served as Program Director for the Center for Entrepreneurship at Rollins College.
