Feb. 22, 2023, 11:00 am ET, 4 pm BT

How Social Media Teams Can Use Communities to Drive Growth

How Social Media Teams Can Use Communities to Drive Growth

What do big-name brands like Peloton, Airbnb, and Apple have in common? Whether they’re connecting with customers in private online groups or attracting new die-hard fans through word of mouth, they’re all benefiting from the powerful yet nearly unmeasurable effects of their branded communities — i.e. “dark social” — every day.

The challenge? We know your CEO, CFO, and other key decision-makers aren’t exactly fans of putting money and resources behind the unmeasurable, especially in the face of a recession. But with a recent Neilson report revealing that 92% of consumers are influenced more by word-of-mouth than traditional advertising, and another confirming that word-of-mouth marketing accounts for more than $6 trillion in consumer sales, it’s high time to embrace the community craze — pushback from stakeholders and all.

So, how can you cash in on communities, sell the idea to decision-makers, and make the whole thing a lot more measurable? Join us on February 22 at 11 am ET, 4 pm BT as we reverse-engineer some of the most iconic brand communities so you can use your own tribe to drive meteoric growth.

Sign up and you’ll learn:

  • How to set clear KPIs around community engagement to track dark social’s impact on sales, leads, and visitor behaviors
  • The difference between social media management and community management and how to use both to drive growth
  • The key to creating content that engages and converts community members
  • How to operate a community at scale without sacrificing authenticity

Darryl Praill, CMO
Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Social Media + Community = Growth

Discover more webinars

Darryl Praill

A Whole New Ballgame: The 2023 Survival Guide For Social Media Teams

Darryl Praill

Say Goodbye to Social Media Vanity Metrics, Once and for All

Darryl Praill

Dark Social: Much More Than Word of Mouth

Robin Dimond

Setting Goals For Partnerships & Omnichannel Marketing

Theresa Anderson

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Darryl Praill

The eCommerce Marketing Rockstar Summit

Darryl Praill

Look Back at 2022, Look Ahead to 2023

Theresa Anderson

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Darryl Praill

It’s Time for TikTok to be in your Revenue Plan

Darryl Praill

The Battle for Attention: Engagement in a Content Fatigued World

Darryl Praill

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Darryl Praill

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Darryl Praill

How Savvy Marketers Turn Economic Downturns into Growth Gold

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Darryl Praill

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Amanda Webb

How to Build an ROI-driven Content Strategy for Your B2B Business

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics