Influencer Marketing: Are You Creating Your Campaigns Backwards?

Influencer Marketing: Are You Creating Your Campaigns Backwards?

About the session

When it comes to running successful influencer campaigns, brands often focus on finding an influencer with a huge audience and an appealing “aesthetic.” But what if I told you that the success – or failure – of your partnership will live and die with how you approach the campaign before you ever engage an influencer?

Influencers have become an essential component of today’s social media marketing mix, especially for eCommerce and B2C brands. And for good reason: 70% of consumers are more likely to buy a product from a brand if they work with an influencer they know and trust. Influencers can help you launch a new product, build excitement around a sale, or grow your brand’s awareness within a specific target audience… But influencer campaigns are not without their pitfalls. Many a marketer has been derailed by an influencer campaign that didn’t perform to expectations.

So, what’s the secret sauce? From setting realistic goals to choosing the right influencer, getting granular on WHAT you want to accomplish is the most critical part of choosing WHICH influencer can get the job done.

Join us as we break down all the marketing magic that goes into building influencer campaigns that convert in the real world.

In this session, you will learn: 

  • How to find the right influencer
  • Different types of influencers and how much you should plan to spend
  • Common ways to structure contracts
  • The benchmarks you need to choose the right influencer for your campaign

Hosted by:

Darryl Praill, CMO
Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Nick Bennett

Director of Evangelism & Customer Marketing, alyce
Voted as one of LinkedIn’s top 100 creators, Nick Bennett shares his experiences with personal branding, evangelism, and customer marketing daily on LinkedIn and TikTok. Nick also hosts one of the world’s top 10% most popular podcasts, Rep Your Brand. As a podcast host, speaker and creator, Nick constantly explores how B2B buyers make decisions today and applies his learnings by serving as the Director of Evangelism & Customer Marketing at Alyce. He still plays baseball competitively in his free time, loves New England sports, and spends time with his 4-year-old daughter. Give him a follow on social if you want to up your game!

Devin Reed

Founder & CEO, The Reeder
Devin is the former Head of Content Strategy at Gong, where he was responsible for thought leadership, content marketing, sales research, and social media. Today he advises B2B marketing teams as CEO of The Reeder, plus writes The Content Strategy Reeder, a free email newsletter that shares strategies and tactics for creating irresistible content.

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