When it comes to running successful influencer campaigns, brands often focus on finding an influencer with a huge audience and an appealing “aesthetic.” But what if I told you that the success – or failure – of your partnership will live and die with how you approach the campaign before you ever engage an influencer?
Influencers have become an essential component of today’s social media marketing mix, especially for eCommerce and B2C brands. And for good reason: 70% of consumers are more likely to buy a product from a brand if they work with an influencer they know and trust. Influencers can help you launch a new product, build excitement around a sale, or grow your brand’s awareness within a specific target audience… But influencer campaigns are not without their pitfalls. Many a marketer has been derailed by an influencer campaign that didn’t perform to expectations.
So, what’s the secret sauce? From setting realistic goals to choosing the right influencer, getting granular on WHAT you want to accomplish is the most critical part of choosing WHICH influencer can get the job done.
Join us as we break down all the marketing magic that goes into building influencer campaigns that convert in the real world.