What comes first — stakeholders not factoring organic social media into their revenue strategies or marketing teams failing to hold social media to the same performance standards that use for their email, events, or paid ad campaigns?
As CMO, it is your job to communicate the impact of every dollar spent in CFO-friendly terms. So, if you’re looking to grow your investment in social media, be prepared to draw a clear, straight line between social media, revenue, and the company’s strategic priorities.
The question is, does organic social media meet the standard to be considered a marketing channel? And more importantly, can you sell organic social media to your C-suite, so you can get a bigger budget and team? Let’s talk about it.
Join us as our panel of experts gives you the tools you need to prove the value of organic social media, once and for all.
Sign up and you’ll learn:
- How social media stacks up against other marketing channels
- Reasons to double-down on organic social media, now more than ever
- The 3 metrics you should build into every social media campaign
- How to sell organic social media to your C-suite
Darryl Praill, CMO
Agorapulse
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.
