Key Take-aways
- Shift from a reactive to a proactive results-driven mindset.
- Measure what really matters on social.
- Develop a scalable framework to provide transparency on KPIs.
- Minimize the impact of an unfavorable macroeconomic environment.
- Avoid the consequences of not measuring ROI.
Our Guest
As Managing Partner at Promethean Research, Nick helps digital firm owners better understand their industry and chart more effective paths to success. Prior to co-founding Promethean, Nicholas worked as an equity analyst at a Wall St. firm, where he covered the enterprise software and semiconductor industries.
About the session
Picture this: the CMO from one of your key accounts just called and, uh oh, here it comes…their business is slowing down. The economy just isn’t going the right direction. The budget is getting chopped. You’ve been in the game long enough to know the dialogue that’s coming next, and all you can think of is the lost billings from them taking their social media management back in-house.
So, how did we get here?
Simple, it’s because you are not aligned on what really matters. You are killing it with getting engagement and starting conversations on social, but your CMO counterpart is stressing about answering their CEO about top of funnel results and ROI on marketing spend as the pressure ratchets up. That’s why on July 14th at 11 am ET we are going to have a spicy conversation to compare and contrast these competing perspectives and ultimately answer that age-old burning question of — what is the value of social media?
