Why Are You Avoiding Social Media ROI?

Why Are You Avoiding Social Media ROI?
Your Fast Pass to leveling up your digital marketing agency.

Key Take-aways

  • Shift from a reactive to a proactive results-driven mindset.
  • Measure what really matters on social.
  • Develop a scalable framework to provide transparency on KPIs.
  • Minimize the impact of an unfavorable macroeconomic environment.
  • Avoid the consequences of not measuring ROI.

Our Guest

As Managing Partner at Promethean Research, Nick helps digital firm owners better understand their industry and chart more effective paths to success. Prior to co-founding Promethean, Nicholas worked as an equity analyst at a Wall St. firm, where he covered the enterprise software and semiconductor industries.

About the session

Picture this: the CMO from one of your key accounts just called and, uh oh, here it comes…their business is slowing down. The economy just isn’t going the right direction. The budget is getting chopped. You’ve been in the game long enough to know the dialogue that’s coming next, and all you can think of is the lost billings from them taking their social media management back in-house. 

So, how did we get here?

Simple, it’s because you are not aligned on what really matters. You are killing it with getting engagement and starting conversations on social, but your CMO counterpart is stressing about answering their CEO about top of funnel results and ROI on marketing spend as the pressure ratchets up. That’s why on July 14th at 11 am ET we are going to have a spicy conversation to compare and contrast these competing perspectives and ultimately answer that age-old burning question of — what is the value of social media?

Discover more webinars

Darryl Praill

It’s Time for TikTok to be in your Revenue Plan

Darryl Praill

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Darryl Praill

The Battle for Attention: Engagement in a Content Fatigued World

Darryl Praill

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Darryl Praill

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Darryl Praill

How Savvy Marketers Turn Economic Downturns into Growth Gold

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Darryl Praill

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Amanda Webb

How to Build an ROI-driven Content Strategy for Your B2B Business

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics